Vol. 8 No. 2 (2021): July - December

View Vol. 8 No. 2 (2021): July - December

Published: 2021-12-28

Research Article

THE EFFECT OF AUDITING ON REAL EARNINGS MANAGEMENT

Rotcharin Kunsrison

1-18
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THE DIGITAL ACCOUNTANTS’ COMPETENCY: ADAPTIVE SKILLS IN A TRANSFORMED WORLD

Prasuta Nadee, Tuwaporn Konpan, Kamonluk Matarad, Tatsanai Natan, Tawan Tassanabanlue, Pancheewa Kuleesungnean, Supapit Trongwattanawut, Busayamas Teankrajang, Bhornpimon Wangpat, Suphakanya Phoothongking

19-32
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THE PRODUCTION COST OF UNDERGRADUATES, FACULTY OF MANAGEMENT SCIENCE, PIBULSONGKRAM RAJABHAT UNIVERSITY

Pattarasiri Gundecha

33-47
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CUSTOMER’S EXPECTATION OF SERVICE QUALITY, QUALITY PERCEPTION, AND LOYALTY OF USING THE INTERNATIONAL TRANSPORTATION SERVICE IN NONG KHAI PROVINCE

Siriwong Earsakul

48-62
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BRAND AND PACKAGING DESIGN FOR VALUE-ADDED RICE PRODUCTS: A CASE STUDY OF PHO KLANG GERMINATED RICE COMMUNITY ENTERPRISES, NAKHON RATCHASIMA PROVINCE

Chatchai Inthasang, Janpen Thongchai , Purim Nunnad, Yaowapa Kwamman

63-75
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THE DEVELOPMENT OF INDIGO-DYED HAND-WOVEN COTTON SOUVENIR PRODUCTS FOR VALUE ADDED TOURISM ECONOMY IN SAKON NAKHON MUNICIPALITY

Pim-Amorn Niyomkar

76-89
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THE LOCAL THAI DESSERT WISDOM MANAGEMENT STRATEGY FOR THAI DESSERTS IN CONTEXT OF PROMOTION AND DEVELOPMENT TOWARDS TOURISM COMMUNITY: CASE STUDY BAN THA KHOI COMMUNITY, SUPHAN BURI PROVINCE, THAILAND

Suwanna Khiewphakdi, Chainarong Sriruk

90-100
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A STUDY OF STUDENTS ATTITUDE TOWARDS EXERCISE AND PHYSIQUE ANXIETY DURING VIRUS COVID-19 PANDEMIC IN UPPER NORTH EAST AREA

Chayanon Awikunprasert, Panatsada Awikunprasert, Vanichaya PhanJum, Naruemon Somjee, กมลรักษ์ คนไว, Pawena Buttijak

101-113
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MARKETING STRATEGIES FOR THE PROCESSED SWEET POTATO PRODUCTS: CASE STUDIES OF CONSUMERS IN MUANG DISTRICT, SAKON NAKHON PROVINCE

กันยารัตน์ สุขะวัธนกุล, สุดารัตน์ อันสนั่น, สุดารัตน์ อันสนั่น, เพ็ญจมาศ รูปคม

132-147
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Academic Article

HOTEL + HOSPITAL = HOSPITEL: ADAPTATION STARTEGIES OF HOTEL BUSINESS UNDER COVID-19 PANDEMIC

Athip Jansuri

114-131
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