Vol. 12 No. 2 (2025): July - December 2025

Research Article

• MANAGERIAL OWNERSHIP, EXCESS CONTROL RIGHTS OWNERSHIP AND REAL EARNINGS MANAGEMENT OF LISTED COMPANIES IN THE STOCK EXCHANGE OF THAILAND

  Preyaporn Tilokkul, Suchada Jiamsagul

  1-18

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• THE INFLUENCE OF INFLUENCERS' ATTRIBUTES ON CONSUMERS' INTENTION TO USE RESTAURANT SERVICES IN CHONBURI: THE MEDIATING ROLE OF PERCEIVED TRUST

  Suwimol Srisuntia, Jirapa Phungbangkruay , Tanaphon Nitichaowakul

  19-38

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• RELATIONSHIP BETWEEN GREEN PRODUCT INNOVATION AND GREEN GROWTH PERFORMANCE: TEST PRODUCT COMPETITIVENESS AS MEDIATOR

  Chatchai Inthasang, Titimont Tanakitiaueaungkur

  39-54

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• VIRTUAL TOURISM TECHNOLOGY ACCEPTANCE FOR CULTURAL TOURISM PLANNING

  Pilaiwan Poolsawat, Paranee Boonchai, Potsirin Limpinan

  55-70

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• UNDERSTANDING MEANINGFUL LUXURY IN THE THAI CONTEXT: BEHAVIORS AND NEEDS OF AFFLUENT THAI TOURISTS TOWARD LUXURY TOURISM

  Thanyakarn Jumpangern, Watsida Boonyanmethaporn

  71-90

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• DIGITAL MARKETING AND INFLUENCERS AFFECTING CONSUMERS’ PURCHASE DECISIONS VIA TIKTOK CHANNELS IN THE UPPER NORTH REGION OF THAILAND

  Phimphorn Theppinta, Daoduean Inteacha, Jintana Junruan

  91-106

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• THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND TAX AVOIDANCE: EMPIRICAL EVIDENCE OF THE LISTED COMPANIES ON THE STOCK EXCHANGE OF THAILAND

  Buncha Chaisomkun, Kanokon Wirasorn, Chanakan Prachit, Tanayapat Promuan, Monthika Naonhongwai, Natharin Camluedet, Puntita Wonkon

  107-120

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• USED CAR PRICE ANALYSIS IN THAILAND: EMPIRICAL EVIDENCE ON QUALITY SIGNALING

  Piyawan Krongmingmongkol, Niramol Ariyaarpakamol

  121-141

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• FROM THE KING OF FRUITS TO A SNACK: CONSUMER PERSPECTIVES ON DURIAN CHIPS IN THE COMMERCIAL CITY CONTEXT

  Palakorn Satsue, Suttinee Chosawai, Alnur Waji, Purawich Phitthayaphinant

  142-160

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