Vol. 11 No. 1 (2024): January - June 2024

Research Article

• FACTORS AFFECTING TO THAI TOURIST DECISION MAKING OF THE MILLENNIAL AFTER THE RELAXATION OF PREVENTIVE MEASURES FOR COVID 19

  Phangam Dana, Pattama Suriyakul Na Ayudhya, Jarita Hinthao

  1-19

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• SERVICE QUALITY, CORPORATE IMAGE, AND CUSTOMER SATISFACTION: EMPIRICAL EVIDENCE FROM POWER SUPPLY ENTERPRISE IN CHINA

  Yifan Cheng , Peevara Parnitvitidkun, Chananya Wongsena Jongsiri

  20-35

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• THE CAUSAL RELATIONSHIP MODEL OF ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) DISCLOSURE AND FIRM VALUE OF COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND

  Piyaphisak Jaeresukon

  36-56

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• THE RELATIONSHIP BETWEEN THE FORM OF PROVIDING FLIGHT SAFETY INFORMATION AND PASSENGERS’ CONFIDENCE WITH FLIGHT ATTENDANCE SERVICE AT SUVARNABHUMI AIRPORT

  Nisakorn Suwansingha, Natesiri Ruangariyapuk, Supachoke Suthichoti, Waraporn Sangiamjit, Pimnada Pipattanadechawa, Paphada Mityim, Kittiyaporn Chaimongkol, Praew Nilprom

  57-71

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• A STRATEGIC ROADMAP FOR BAN SRICHAROEN'S COTTON LEARNING AND HANDWOVEN CRAFTS CENTER, PHU LUANG DISTRICT, LOEI PROVINCE

  Thairoj Phuangmanee, Marisa Phiromtan De Bels, Orathai Jitthaisong

  72-89

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• KNOWLEDGE, PERCEPTION, AND AWARENESS OF EDUCATION QUALITY ASSURANCE OF PERSONNEL, FACULTY OF BUSINESS ADMINISTRATION AND SERVICE INDUSTRY

  Parichat Bunma, Thichakorn Kasornbua

  90-109

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• UNDERSTANDING HAPPINESS ECONOMICS IN THE WORKING LIFE OF UNIVERSITY ACADEMICIANS: AN APPLICATION OF MACHINE-BASED RESAMPLING APPROACH TO REDUCE DATA CONSTRAINTS

  Ronnakron Kittipatcharadechatron, Nattapon Siwareepan, Padcharee Phasuk

  110-128

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• A STRUCTURAL EQUATION MODEL OF SUCCESS FACTORS FOR OUTSTANDING COMMUNITY ENTERPRISES IN THAILAND

  Pensiri Phuworrakit, Yupaporn Chaisena, Sukanya Duanguppama

  129-141

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• THE RELATIONSHIP BETWEEN ESSENTIAL SKILLS OF THE FUTURE OF WORK IN THE POST-COVID-19 ERA WITH THE PERFORMANCE OF SMEs ENTREPRENEURS IN THE NORTHEASTERN REGION

  Yupaporn chaisena, Pensiri Phuworakij, Ganyarat Tinnarat, Walaiporn Ploywilert, Wanita Boonchom

  142-153

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