Vol. 9 No. 1 (2026): January-June 2026

• Table of Contents

  i

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• About the Journal

  ii

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• Editorial Team

  iii

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• Note from the Editor-in-Chief

  Sasa Watanapokakul

  iv

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Research Articles

• DEVELOPING A CONFIRMATORY FACTOR ANALYSIS FRAMEWORK OF EXPERIENTIAL TOURISM

  Benjamaporn Chumnanchar, Waret Ruttanavisanon

  1-16

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• STRANGERS IN PARADISE: ESTRANGEMENT AND WORKING-CLASS EMOTIONAL CONVERGENCE IN LUK THUNG SONGS (1970s–1980s)

  Chawarote Valyamedhi

  17-31

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• VALUE CO-CREATIVE GASTRONOMIC TOURISM AND SUSTAINABLE DESTINATION VALUE: EVIDENCE FROM A UNESCO CREATIVE CITY OF GASTRONOMY

  Ratchada Toopthong

  45–63

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• THE STATE OF SPORTS TOURISM MANAGEMENT IN THE ANDAMAN TOURISM CLUSTER: A MIXED-METHODS STUDY

  Parichat Pragobmas

  64-79

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Academic Articles

• ENGLISH AS A CATALYST FOR THAILAND’S SUSTAINABLE DEVELOPMENT: THREE HURDLES IN THE DEVELOPMENT PATHWAY

  Budsaba Kanoksilapatham

  32-44

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• NATION-BUILDING AND POLITICAL IDEOLOGIES IN KHMER LITERATURE TEXTBOOKS FOR GRADES 11–12: ANALYSIS OF FOUR KHMER HISTORICAL NOVELS

  Chanchai Khongphianthum, Napasri Suwanajote, Pansaeng Veraprasert

  80-93

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Book Review

• Designing Instruction with Generative AI: 24/7 Support for Optimizing Teaching and Learning

  Rini Intansari Meilani

  94-96

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