VOICES AND VISIONS: Journal of Humanities and Social Sciences https://so14.tci-thaijo.org/index.php/VandVJournal <p>The "<strong><em>Journal of Humanities and Social Sciences for Sustainable Development (วารสารมนุษยศาสตร์และสังคมศาสตร์เพื่อการพัฒนาอย่างยั่งยืน) ISSN (Online): 2773-8507</em>"</strong> has officially changed its name to <strong>"VOICES AND VISIONS: Journal of Humanities and Social Sciences,"</strong> effective immediately.</p> <p><strong>ISSN (Online):</strong> <strong>(In progress for requesting a new Online ISSN number)</strong></p> <p><img src="https://scontent-bkk1-2.xx.fbcdn.net/v/t39.30808-6/600284783_1304528614810340_1827592140845908402_n.jpg?_nc_cat=107&amp;ccb=1-7&amp;_nc_sid=127cfc&amp;_nc_ohc=8g2DEzCg8DcQ7kNvwEuq_VM&amp;_nc_oc=AdkenOq-sL1yN4EY3OtGY2RxsR7oY5cGonCb8kGBEHlBI4as-zypdX1WIbUly4IKtbA&amp;_nc_pt=1&amp;_nc_zt=23&amp;_nc_ht=scontent-bkk1-2.xx&amp;_nc_gid=iQVvlcUXmAexm4aGQbTSsg&amp;oh=00_Afm3iOowQCYnCHAwq0NIAjgGmKaWXIfWQ22jeEVX21CWQQ&amp;oe=694974FB" alt="" width="700" height="991" /></p> Faculty of Humanities and Social Sciences en-US VOICES AND VISIONS: Journal of Humanities and Social Sciences This article is published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0), which allows others to share the article with proper attribution to the authors and prohibits commercial use or modification. For any other reuse or republication, permission from the journal and the authors is required. Relationship Between Work Environment and The Efficiency for the Management of Early Childhood Educational Institutions Belong to Chonburi Town Municipality, Chonburi Province https://so14.tci-thaijo.org/index.php/VandVJournal/article/view/2411 <p>This study aimed to examine (1) the level of working environment among personnel in early childhood education institutions under Chonburi Municipality, Chonburi Province; (2) the level of management efficiency in these institutions; and (3) the relationship between the working environment and management efficiency. The research employed a quantitative approach. The sample consisted of 147 personnel working in early childhood education institutions under Chonburi Municipality. Data was collected using a questionnaire. The findings revealed that both the overall working environment and management efficiency were rated at the highest level. Moreover, the working environment was found to have a highly positive correlation with management efficiency. The results suggest that early childhood education institutions can utilize these findings to enhance their working environments and develop more effective management strategies, thereby improving institutional efficiency and effectiveness in the future.</p> Supawimol Intasron Vilasinee Jintalikhitdee Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-nd/4.0 2025-10-17 2025-10-17 8 2 1 16 The Evolution of Materials and Technology: Innovative Applications in Contemporary Sculpture Art https://so14.tci-thaijo.org/index.php/VandVJournal/article/view/2412 <p>With the rapid advancement of digital technology and the growing emphasis on sustainable development, the material systems and creative logic of sculptural art are undergoing profound transformations. This study aims to systematically analyze the process innovations of traditional sculptural materials under the empowerment of digital technologies, explore the integration of new materials and emerging technologies in sculpture creation, and investigate the application of eco-friendly materials and ecological concepts in contemporary art practices. Using literature review, case study, and comparative analysis methods, this research constructs a "Material–Technology–Function" tripartite analytical framework to trace the developmental trends and technological trajectories of representative materials—from traditional mediums to composites, digital sculptures, and recycled or bio-based materials.<br>The results indicate that advanced technologies have significantly enhanced the precision and expressive potential of traditional materials, while composites and new technologies have greatly expanded the freedom and efficiency of form generation, propelling sculpture from a 'craft-based' mode toward 'intelligent manufacturing.' The widespread adoption of sustainable materials further reflects sculptural art’s active engagement with ecological ethics. Although challenges remain in structural stability and longevity, such materials have demonstrated strong potential in driving artistic creation toward sustainable development. This study concludes that future sculptural practices will increasingly rely on the synergistic innovation of material selection and technological pathways, continuously extending the artistic boundaries through cross-media integration, ecological-intelligent interaction, and applications in education and pedagogy.</p> Jin Di Supachai Areerungruang Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-nd/4.0 2025-10-17 2025-10-17 8 2 17 30 Exploring EFL Students' Needs in English for Online Business Course through AI Learning Analytics https://so14.tci-thaijo.org/index.php/VandVJournal/article/view/2413 <p>The rapid transformation from the traditional to the digital business world has created new challenges for English for Specific Purposes education. The lack of appropriate course books for online business English communication requires a systematic investigation of need analysis and learning analytics to guide curriculum and material development in current digital business education. This paper, therefore, aims to explore Thai EFL university students’ perceived needs on “English for Online Business” and to develop an English for Online Business course for EFL university students by using AI learning analytics. Fifty-nine participants were voluntarily asked to complete a needs analysis questionnaire with open-ended questions reporting what high-priority or low-priority needs of English language skills were perceived by these Thai university students. The data obtained from the questionnaire were first analyzed by frequency, percentage, and standard deviation. The findings showed the top three high-priority needs perceived by students, including reading product details, writing promotional posts on social media, and listening to customers’ feedback. The students’ responses were also thematically categorized into two domains: business English communication and international online business platforms. Three data sets (needs analysis, the students’ English proficiency levels, and the course description) were processed by using AI learning analytics, suggesting the teaching methods, activities, and materials for the mixed-ability group. This paper proposes AI learning analytics to enhance English language learning and tailor the English course. Limitations and recommendations for practical implementation guidelines are also discussed.</p> Montarat Rungruangthum Rattima Thanyathamrongkul Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-nd/4.0 2025-10-22 2025-10-22 8 2 31 49 Guidelines for the Development of Special Economic Development Zone Management: A Case Study of Kanchanaburi Province https://so14.tci-thaijo.org/index.php/VandVJournal/article/view/2414 <p>Guidelines for the Development of Special Economic Zone Administration in Kanchanaburi Province. This study aimed (1) to analyze the administration of the Special Economic Zone (SEZ) in Kanchanaburi Province across four dimensions—administrative structure, operational process, legal and regulatory framework, and environmental context—and (2) to propose guidelines for its development. A qualitative research approach was employed through in-depth interviews with three key groups: government agencies, private sector entrepreneurs, and civil society representatives. Documentary research using policy papers, official reports, and related literature complemented the field data. Content analysis following Krippendorff’s (2018) framework was applied with triangulation ensuring data validity.<br>Findings showed that SEZ administration faces major constraints (1) a centralized bureaucratic structure causing slow decisions and limited flexibility. (2) weak interagency coordination leading to redundancy and mismatch with local contexts. (3) overlapping and outdated laws hinder effective policy implementation; and (4) an economic and social environment still unsupportive of investment due to insufficient infrastructure and labor capacity. Four key development guidelines are proposed (1) establish a provincial-level special administrative unit with direct decision-making authority. (2) enhance operational flexibility through a one-stop service system. (3) enact a specific SEZ law to streamline governance and (4) develop infrastructure and human resources aligned with the Bio-Circular-Green Economy (BCG) model. In conclusion, SEZ administration should shift toward an integrated, localized governance system emphasizing coordination accountability and adaptability to strengthen its role in driving Thailand’s border economic growth sustainably and effectively.</p> Assakorn Panpetch Chira Prateep Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-nd/4.0 2025-10-25 2025-10-25 8 2 50 61 Constructing Immersive Experiences: Creative Practices of Virtual Painting in Depicting Hakka Walled Village Scenes https://so14.tci-thaijo.org/index.php/VandVJournal/article/view/2415 <p>Hakka walled villages of southern Jiangxi are a vital component of traditional Chinese residential architecture and hold a significant position in Hakka culture. However, the number of these structures has plummeted from nearly 1,000 in the early years of the People's Republic of China to fewer than 700 today, necessitating an increasingly urgent conservation effort. As the value of traditional Chinese culture grows, the effective preservation and revitalization of the Hakka walled house culture of southern Jiangxi has become a key research topic. This study analyzes the artistic characteristics of walled house architecture and folk culture, exploring the spiritual and aesthetic values, underlying them and extracting cultural symbols from both architecture and folk customs. Leveraging the immersive painting tool Tilt Brush within virtual reality technology, the study explores artistic forms and creative methods within a virtual environment, enhancing the appeal of walled house art and identifying the intersection between traditional architectural culture and modern artistic creation. The resulting work results in four immersive virtual environments. The research showcases the artistic characteristics of walled house culture, leveraging the interactivity and immersive Ness of virtual art to enhance cultural communication. The study aims to present expressive and contemporary artworks in relevant exhibitions, walled house-themed museums, and other platforms. The study also explores the value of virtual painting in the digital preservation of traditional culture, ultimately contributing to the promotion and preservation of walled house culture.</p> Shuai Li Suparirk Kanitwaranun Bunchoo Bunlikhitsiri Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-nd/4.0 2025-10-25 2025-10-25 8 2 62 78 A Pragmatic survey of Thai Students on Synonymous Adverbs in Intermediate Chinese https://so14.tci-thaijo.org/index.php/VandVJournal/article/view/2439 <p>Adverbs with similar meanings in Chinese are often considered a challenging aspect for Thai students learning the Chinese language. This difficulty is almost unavoidable during the learning process. Therefore, this article focuses on 14 groups of adverbs with similar meanings found in the textbooks Hanyu Jiaocheng (Chinese Course) Vol. 3 (Part 1) and (Part 2), which are widely used by many Chinese language learners. By employing questionnaires and statistical analysis, this study investigates whether Thai students can correctly use these adverbs, understand their nuanced differences, and grasp their appropriate usage. Additionally, the article proposes teaching and learning strategies, explaining the distinctions from grammatical and tonal perspectives, with the hope of contributing to the development of teaching methods for Chinese as a foreign language.</p> <p>The survey results indicate that some Thai students are still unable to use these adverbs correctly and have not fully grasped the differences in their usage. The primary reasons are the complexity and ambiguity of these 14 adverb groups, which may be further complicated by the influence of their native language. Moreover, the textbooks lack explanations in Thai, providing only English explanations, which are insufficient for clear and comprehensive understanding.</p> Saranchana Tantiwiboon Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-nd/4.0 2025-11-27 2025-11-27 8 2 79 92 Methodological Problems in the Application of onstitutional Principles to Fill Constitutional silences by the Thai Constitutional Court https://so14.tci-thaijo.org/index.php/VandVJournal/article/view/2495 <p>This research aims to examine whether the decisions of the Thai Constitutional Court concerning the filling of silences in the Constitution are consistent with the juridical methods prescribed by the Constitution itself. The study focuses on three key concepts: the Thai constitutional tradition of democratic governance with the King as Head of State, constitutional customary laws, and constitutional principles.</p> <p>The study finds that the Constitutional Court has interpreted Thailand’s constitutional tradition of democratic governance with the King as Head of State, as stipulated in Section 5 paragraph 2, as having the character of constitutional customary law, without encompassing constitutional principles. In practice, however, certain Constitutional Court decisions reveal that the Court has invoked constitutional principles to fill gaps in constitutional provisions. This practice creates tensions or inconsistencies with Section 5 paragraph 2, which prescribes a specific constitutional methodology for such gap-filling.</p> <p>The researcher proposes two solutions. First, the Constitutional Court should rely on Section 5 paragraph 2 in all instances of constitutional gap-filling and interpret Thailand’s democratic governance tradition in line with the provision’s purpose, allowing it to encompass constitutional principles. Second, Section 5 paragraph 2 should be repealed or revised to clarify its meaning and establish gap-filling procedures consistent with constitutional methodology.</p> Kritz Wongvisadethorn Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-09 2025-12-09 8 2 93 109 Prompting Cultural Equivalence: A Comparative Analysis of Baker's Translation Models in Official and AI Translation of Thai Movie Titles https://so14.tci-thaijo.org/index.php/VandVJournal/article/view/2494 <p>This study aimed to identify Baker’s translation strategies used to translate Thai movie titles by the official versions and compare the translations among the official versions and three different types of AI, specifically, Google Translate, ChatGPT, and Google Gemini. It also investigated how ChatGPT and Google Gemini translate movie titles differently when using various prompts, in accordance with Baker's translation strategies. The titles of the movies were selected from GTH/GDH movies under GDH 559 Co., Ltd. The population of this study was sixty-nine movie titles from the years 2004 to 2025. The rationale for selecting the titled movies was that they portray a wealth of Thai cultural themes. The purposive sampling technique was used to select movie titles. Sixty-nine movie titles were narrowed down to twenty because of the availability of the official English translation version. Baker's translation strategies were employed as a methodological tool. Percentage was used to analyze the data. The results revealed that the official version usually translates Thai movie titles using a more general word (MG) to include cultural nuance and captivate audiences. Google Translate, ChatGPT's simple prompt, and Google Gemini all employed the most paraphrased word strategy for translation (PR). This analysis indicated that these techniques focused on words, which may have translated accurately but may not have had enough cultural and emotional appeal to engage viewers. Finally, the application of simple and more complex translation instructions demonstrated different translation results. The basic prompt was translated by using paraphrase with related words, while the more elaborate prompts revealed more advanced translations.</p> Mongkolchai Tiansoodeenon Kitti Chaloemchatvarakorn Pimphimook Klamprabutr Subantitha Singreaung Waranya Torprasitkul Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-22 2025-12-22 8 2 110 124 Design and Development of an Ecotourism Information System in Ban Bua Subdistrict, Mueang District, Buriram Province https://so14.tci-thaijo.org/index.php/VandVJournal/article/view/2496 <p>The design and development of an ecotourism information system for Ban Bua Subdistrict, Mueang District, Buriram Province, forms a key component of the research project “A Sustainable Ecotourism Information System for Ban Bua through Community Participation.” The objective is to create an accessible and reliable system that effectively presents ecotourism information while addressing the needs of both the local community and visitors. The development process employed the System Development Life Cycle (SDLC), including requirement analysis, system architecture design, and the creation of digital media for communication, with strong emphasis on community participation throughout all stages.</p> <p>The project resulted in the development of banbuatour.com, a website built on a Content Management System (CMS) to serve as a centralized database for Ban Bua’s key tourism sites, geographical information, local history, and community services. In addition, a 4-minute promotional video, “One Day in Ban Bua,” was produced to enhance public awareness and strengthen the image of Ban Bua as an ecotourism destination. The system presents two main thematic routes: (1) the Cultural Route, which links archaeological sites and elements of Khmer heritage with contemporary cultural practices; and (2) the Nature and Community Life Route, which highlights natural resources, agriculture, and local wisdom. The system is designed to be user-friendly, mobile-responsive, and updatable by the community itself.</p> <p>Findings indicate that developing the information system through community collaboration significantly improves the communication of tourism resources and supports the strengthening of Community-Based Tourism (CBT). The system serves as a model for using digital technology to promote sustainable ecotourism and has the potential for adaptation and expansion to other localities in the future.&nbsp;</p> Asoke Thaichantararak Chayada Khemphetch Sudarat Peenapa Phra Wisutthiphongmethi Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-22 2025-12-22 8 2 125 132 Efficient Public Participation Model for the Development of Mega Project: A Case Study of Noise Effect Compensation Integrated Plan Formulation of U-TAPAO International Airport https://so14.tci-thaijo.org/index.php/VandVJournal/article/view/2498 <p>This qualitative action research aims to extract lessons learned and synthesize a model for stakeholder participation in the preparation of an integrated action plan for mitigating noise impact compensation at U-Tapao International Airport. The study utilized the CIPP-I Model and SWOT Analysis as analytical frameworks. Stakeholders include the project-owning government agency, consultants, local authorities, business operators, community leaders, and noise-affected residents in surrounding areas. The research findings indicate that the success of participation stems primarily from the most significant internal factor: a highly specialized, impartial, and flexible consulting team. This flexibility was demonstrated by their ability to adapt the process from large-scale meetings to household-level data collection, operating under the Plan-Do-Check-Act (PDCA) quality cycle and the 4S principles (Starting Early, Suitable Method, Sincerity, and Inclusiveness). The most significant external factors included the Environmental Health Impact Assessment (EHIA) law, which instilled confidence in the compensation process, and support from local government executives to mitigate existing conflicts. The level of participation primarily fell within the spectrum of informing and consultation. The ultimate decision-making authority regarding compensation measures, however, remained with the governmental project owner. The synthesized participation model thus emphasizes designing a compensation plan that is high-quality, comprehensive, and anchored in the Humanitarian Principle. This approach is intended to lead to positive impacts, namely Acceptance and a Win-Win outcome, which form the foundation for sustainable development in the context of a developing country.</p> Jantana Maneein Chamlong Poboon Chutarat Chompunth Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-24 2025-12-24 8 2 133 149