เพลงรักเพื่อแรงงาน: มิวสิกวิดีโอลูกทุ่งอีสานกับการรณรงค์ปัญหาแรงงานข้ามชาติ กรณีศึกษาเพลง สเตตัสบ่เคยเปลี่ยน โดย ไมค์ ภิรมย์พร

Abstract

This article aims to analyze the communication methods used in the music video for the song "Status Bo Kheoi Plian" (Status Never Changes)  by Mike Piromporn, in presenting the issue of illegal migrant workers in South Korea, and the role of the music video in campaigning for this issue. Qualitative research methods are used, including content analysis, semiotic analysis, image analysis, and discourse analysis. The study found that the music video employs narrative visuals and symbolic communication with significant implications to build understanding and evoke empathy among viewers towards the plight of migrant workers. The use of a love song, portraying a romantic narrative between a man and a woman that parallels the experiences of migrant workers, is a crucial strategy that enables viewers to deeply connect with and relate to the issue. This work illustrates the role of music videos in advocating for social issues and enhancing the understanding of migrant workers problems.