Usage and format of content for seniors In the TikTok application

Abstract

Thailand is moving towards an aging society. The education of the elderly in social media is very important to understand various aspects. In this article, the purpose has been: Studying the use of social media by the elderly and the trend of content in the TikTok application of the elderly, it was found that the elderly today are increasingly using the TikTok application and spending more time using the TikTok application for relaxation, entertainment, as well as keeping up with the current situation. In terms of content for the elderly, it was found that the elderly need content that creates relaxation. It was also found that the elderly were interested in health content, which was classified into 3 characteristics: 1) health content, changes in physical condition, 2) content recommended by drug and diet experts, and 3) exercise and health care content. In addition, it was found that the elderly liked content that promoted a positive image. Focus on love and family bonding. Throughout the content that is necessary for the lives of the elderly, and the elderly with knowledge and expertise also want to create their own content and share it on social media.