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Abstract

The purpose of this research was to study the method of creating a knowledgeable YouTube channel for creating a YouTuber career in a new normal state. The objective is to study the guidelines for developing a knowledgeable YouTube content channel and to develop a career path for YouTube content knowledge professionals in a new normal state.

          The researcher found that the content style of knowledge to create a learning guideline for those who are interested in creating jobs, earning money from online media in order to adapt from addicts to creators. The results of the research can be summarized as guidelines for creating a YouTube channel for knowledge-based content as follows: 1.Name of the item must be easy to remember 2. Episode title is consistent with the content 3. The purpose of the program is clear. When the audience finished watching, what did they get? 4. Convincing content of the referrer 5. What is promised to the audience Presented according to the taste and ethics of the target audience 6. Funny presentation style 7. Background music 8. Interesting techniques 9. The length of the clip is suitable