Symbolism and Identity of Jean Baudrillard

Abstract

This article aims to study signs and identity from the perspective of Jean Baudrillard, it was found that signs are like materialism. This has happened in every era and every society. Because it is easy to understand. It must be able to touch, not complicated the truth is like the burden of post-modern humans. The meaning of impermanence is not just a matter of meaning. Only living things including all things on earth, must fall under this common law. Important mechanisms for reproducing Reflection of the sign and the code become essential to the surreal state. (Hyper-reality) that is in our daily lives, in which various truths have been erased until no trace remains. It has become a more real state of reality. A state in which reality is under the control of representation. Jean Baudrillard said that if the consumption of signs is an activity of exploiting the symbolic system, yes, what does it mean? A sign represents something else. Show the value of something else. Performing duties in place of other things that are missing for this reason, the identity and meaning of things can therefore be fluid and change according to the discourse that creates them. They are uncertain, fixed, and static. Matter of discourse, and therefore power is not a matter that can be separated from each other.