Student Affairs: A Crucial Role in Enhancing Social Competencies for Private University Students in the Modern Era

Abstract

            Private universities in Thailand play a significant role in developing high-quality human capital capable of responding to rapid changes in society, the economy, and technology. Beyond classroom instruction, student affairs management serves as another essential mechanism for promoting students’ moral and ethical development, social coexistence, and the enhancement of social competence, which is increasingly necessary for living and working in the modern world. Social competence is recognized as one of the key competencies required for learners in the twenty-first century, encompassing communication skills, collaboration, self-and social awareness, conflict resolution, adaptation to diverse social contexts, and socially responsible behavior. These competencies contribute not only to students’ academic achievement but also to their future career success and lifelong personal development. Therefore, student affairs management in private universities should place greater emphasis on the systematic development of social competence through co-curricular activities, community service and service learning, leadership development programs, student well-being support, and activities that foster positive relationships within the university community. Such initiatives contribute to producing graduates who possess not only academic knowledge but also the ability to collaborate effectively with others and thrive sustainably in contemporary society. Given this context and the challenges identified, there is a clear need to investigate student affairs management approaches in private universities that can systematically promote students’ social competence in ways that align with Thai social and cultural contexts. This includes examining the role of student activities and learning environments that facilitate the development of communication, collaboration, critical thinking, adaptability, and the ability to coexist constructively within diverse societies, as well as exploring the integration of social competence concepts into student affairs management processes in higher education.

            This study is significant in contributing to the development of student affairs management approaches that enhance students’ social and civic dimensions, leading to the production of graduates who possess academic knowledge, social skills, and appropriate personal attributes for living and working in the twenty-first century. Furthermore, the findings may provide academic insights for higher education institutions in designing activities and learning environments that respond effectively to future societal, economic, and labor market changes. Overall, the study suggests that social competence should be fostered through student affairs management by organizing activities that promote social responsibility, respect for diversity, and leadership development aimed at creating value for society.