An Analysis of English Loanwords usage on the Travel Europe by Yourself Facebook Page

Abstract

          The objective of this research Article was to analyze the characteristics and purposes of English loanwords usage on the Travel Europe by Yourself Facebook page. The research focuses on usage characteristics and objectives to reflect of English into the Thai language within social media contexts. Furthermore, it provides insight into contemporary linguistic phenomena, as English has become a vital tool for understanding the communication behaviors of social media users. This research employs a mixed-methods approach, utilizing both quantitative and qualitative research. The data consisted of 854 posts collected in a total of 1,215 English words on the page during November and December 2025. The research instrument employed was a content analysis table. The data were analyzed using tabular summaries and descriptive analysis. The findings regarding the characteristics of English usage revealed five distinct forms: the exclusive use of English words, transliteration, the use of English abbreviations, the clipping of English words, and the clipping of transliterated words. Furthermore, the analysis identified six primary purposes for this English usage: to refer to country names, city names, tourist attraction names, travel-related services, restaurant names, and food names.