The Value Creation in Cultural Tourism of the Karen Ethnic in Suphanburi Province

Abstract

            This research article aimed 1.To study the value creation of cultural tourism. 2. To create value for cultural tourism of the Karen ethnic group in Suphan Buri province. This was a qualitative research study utilizing a Participatory Action Research (PAR) process. The research area was Wang Yao Sub-district, Dan Chang District, Suphan Buri Province. The research included 30 key informants. The research instruments used were questionnaires and interviews. The researchers collected the data themselves, analyzed it, and then discussed the results and made recommendations through descriptive narrative writing.

            The research found that; The creation of value in cultural tourism was achieved by leveraging cultural resources such as customs, traditions, language, food, way of life, beliefs, and religion to generate income through the development of the area into a strong and stable community cultural tourism destination. The Karen ethnic communities of Ban Kluay and Ban Huai Hin Dam possessed suitable and complete natural resources and cultural capital for driving community activities and efficiently creating value from the cultural tourism of the Karen ethnic group in Suphan Buri Province.