Potential Analysis Wat Bang Thong Krabi tourist attraction to promote cultural tourism

Abstract

            This research aims to: (1) analyze the potential of Wat Bang Thong as a tourist destination in Krabi Province and (2) propose guidelines for the development and promotion of cultural tourism at Wat Bang Thong. The study involved 17 participants, including community leaders, the abbot, local residents of Ban Bang Thong, and tourists visiting the temple. A purposive sampling method was used, and data were analyzed through content analysis and presented using descriptive narration. The findings indicate that the potential of Wat Bang Thong as a tourist destination can be categorized into three aspects: (1) location and physical characteristics, (2) tourism resources, and (3) facilities. The strengths of the site include its beautiful landscape and environment, with the Phra Maha That Chedi Chaloem Phra Kiat 50th Anniversary Mahavajiralongkorn as a key attraction. Additionally, its proximity to natural tourist sites, sufficient restrooms, parking spaces, rest pavilions, and the presence of tourist police enhance the visitor experience. However, some areas within the temple remain underdeveloped, and the presence of stray dogs poses a potential hazard to tourists. Despite these challenges, Wat Bang Thong has opportunities for development due to the support of relevant authorities and its potential to connect with other tourist routes, such as the Tham Thong Lang Mine. The primary obstacle is the rainy season from July to October, which results in a decline in visitor numbers. The study proposes the following strategies for developing and promoting tourism at Wat Bang Thong (1) Enhancing tourism promotion and public relations, (2) Addressing the impact of tourism on the local community, (3) Encouraging community participation, and (4) Improving facilities and amenities.