ปัจจัยที่ส่งผลกระทบต่อการท่องเที่ยวจังหวัดพังงาในช่วงสถานการณ์โควิด – 19

Chontida Yotpan; Chaweerut Pornsiyawarun; Prasong  Uthai; Chumphon Chobkhum

Authors

Chontida Yotpan Southeast Bangkok University
Chaweerut Pornsiyawarun Southeast Bangkok University
Prasong Uthai Southeast Bangkok University
Chumphon Chobkhum Southeast Bangkok University

Keywords:

Tourism, Impact, Phang Nga Province

Abstract

This research aims to 1) study personal factors affecting Phang Nga tourism during the COVID-19 situation 2) a comparative study to prioritize factors affecting Phang Nga tourism during the COVID-19 situation 3 ) to study the causal relationship based on the structural factor model that affects tourism in Phang Nga Province during the COVID-19 situation. This study is a survey research. The sample group was 400 people using purposive random sampling. They were tourists who visited Phang Nga Province. The tools were questionnaires. Statistics used were frequency, percentage, mean, standard deviation.

The research results revealed that 1) personal factors Most of them were males, 257 people, most of them were 21-30 years old, 113 people, most of them were at the high school level, 170 people, most incomes were 10,001-20,000 baht, 165 people, 225 people were general contractors and had status. Single, 274 people 2) Comparison and ranking of factors that affect Phang Nga tourism the most are 1. Economic ( = 4.61, S.D. = 0.29) 2. Environmental factors ( = 4.58, S.D. = 0.36) 3 Social aspect ( = 4.55, S.D. = 0.35) 4. Cultural aspect ( = 4.06, S.D. = 0.43), respectively 3) Cultural factors economic factor social factors environmental factors analysis results Overidentified Model results are statistical values according to the agreement, that is, the results can be concluded that The empirical data used in the analysis were consistent with the model developed by the researcher with a statistical significance level of 0.05.

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