APPLICATION OF STRATEGIC FOREIGN LANGUAGES FOR PROMOTING “TRAT: A LIVABLE PROVINCE” VIA CREATIVE SOCIAL MEDIA

Authors

  • Narisa Rattanatham Teacher of Satreeprasertsin School, The Secondary Educational Service Area Office Chanthaburi Trat, Trat, Thailand
  • Reongwit Nilkote Curriculum Lecturer of Program in Educational Administration, Faculty of Education, Rambhai Barni Rajabhat University, Chanthaburi, Thailand
  • Waiwoot Boonloy Curriculum Lecturer of Program in Educational Administration, Faculty of Education, Rambhai Barni Rajabhat University, Chanthaburi, Thailand

Keywords:

Foreign Language, Creative Communication, Social Media, Trat Province, Promotion

Abstract

The purpose of this article was to present foreign language communication serves as a vital mechanism for driving creative economies and promoting place - based tourism in the 21st century. Trat Province, endowed with rich natural and cultural resources, offers high potential for international promotion. This study aims to analyze strategies for applying foreign languages namely English, Chinese, Japanese, Korean, and German to creatively promote Trat Province through social media communication. The research was conducted through four main stages: (1) analyzing language selection and message design strategies appropriate to specific audiences; (2) selecting suitable digital media such as videos, infographics, and storytelling posts; (3) fostering audience engagement via platforms including Facebook, TikTok, and YouTube; and (4) evaluating the impacts on destination image and tourist behavior.

The study found that:

The integration of accurate and contextually appropriate foreign language use with creative social media content significantly enhances the image of Trat Province, increasing its credibility and appeal on the international stage. The participation of youth and local communities in content creation fosters a strong sense of ownership and contributes to sustainable tourism promotion.

The study recommends that governmental and educational institutions integrate foreign language learning with digital communication skills to strengthen creative communication among youth. Establishing a “Creative Media Network for Trat” is further proposed as a strategic initiative to advance sustainable local development through multilingual digital engagement.

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Published

25-07-2026

How to Cite

Rattanatham, N., Nilkote, R., & Boonloy, W. (2026). APPLICATION OF STRATEGIC FOREIGN LANGUAGES FOR PROMOTING “TRAT: A LIVABLE PROVINCE” VIA CREATIVE SOCIAL MEDIA. Journal of Buddhist Educational Innovation, 2(2), 95–112. retrieved from https://so14.tci-thaijo.org/index.php/jbei/article/view/2092

Issue

Journal of Buddhist Educational Innovation, Vol. 2 No. 2 (May - August 2026)

Section

Academic Article

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