- Strategic Formulation and Performance Indicators for the Thai Original Equipment Manufacturing (OEM) Industry: -

ณฐาพัชร์ วรพงศ์พัชร์

ผู้แต่ง

ณฐาพัชร์ วรพงศ์พัชร์ ณฐาพัชร์ วรพงศ์พัชร์ 0009-0008-3071-5249

บทคัดย่อ

This conceptual paper aims to propose strategic frameworks and identify key performance indicators (KPIs) for the Original Equipment Manufacturer (OEM) industry in Thailand, with particular emphasis on the dietary supplement, health, and beauty sectors. The study adopts an integrative approach based on an extensive literature review and synthesis of prior empirical studies in the areas of strategic management, marketing, digital leadership, Buddhist-based leadership, and Environmental, Social, and Governance (ESG) frameworks.

The findings suggest that an effective strategic model for the Thai OEM industry should be structured around five foundational pillars: (1) enhancing competitive advantage through Smart Factory and digital integration, (2) fostering product innovation via collaborative ecosystems, (3) developing human capital through ethical and value-based leadership, (4) strengthening industrial infrastructure and networks, and (5) promoting brand equity through ESG-driven sustainability practices.

Key performance indicators include the Labor Productivity Index, the ratio of research and development (R&D) expenditure to total revenue, and the achievement of international certification standards. In addition, corporate credibility and digital communication channels are identified as critical factors influencing the decision-making of modern entrepreneurs.

This study contributes by offering an integrated conceptual framework that links strategic formulation with measurable performance indicators. The proposed model provides practical implications for OEM practitioners seeking to enhance operational efficiency and long-term competitiveness, as well as policy recommendations to support Thailand’s transition toward a high-value, innovation-driven manufacturing economy.

ประวัติผู้แต่ง

ณฐาพัชร์ วรพงศ์พัชร์, ณฐาพัชร์ วรพงศ์พัชร์

นนทบุรี

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