Analyzing the Confirmatory Factor Analysis of Religious Tourism Image of Wat Sala Loi in Nakornratcha Sima in Tourists’ Perspective
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Abstract
The study aims to identify confirmatory factor analysis the image of religious tourism at Wat Sala Loi in Nakornrat Sima in tourists’ perspective. The sample group consisted of 460 Thai tourists who completed questionnaires and accidental sampling. The statistics utilized in the data analysis were descriptive statistics and confirmation element analysis: CFA by SPSS program. The traveler perspective comprises 13 variables and five elements: infrastructure, expectations, marketing communications, attractions, and safety, and an absolute fit Index: X2 = 68.48, df=38, X2/df= 1.634, CFI = .992, TLI = .988, NFI = .979, GFI= .973, AGFI= .951, RMR = .014, RMSEA = .037, Hoelter sig.05 = 379.
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