The Knowledge Snowball Concept (S-know Ball)

Abstract

This academic article aims to explore concepts and methods for discovering knowledge and understanding of issues and phenomena at the individual, organizational, or societal level in order to achieve shared understanding and acceptance. It utilizes the "S-know Ball" concept, which is derived from the Snowball Sampling technique, through conversation and interview processes within a contextual framework. Participants are able to express opinions, provide suggestions, argue, refute, and engage in collective discussions on knowledge-related topics. Once a set of knowledge and understanding has been gathered, further interviews with related individuals or stakeholders are conducted continuously until the knowledge and understanding of the issue or phenomenon reach a point of clarity, mutual agreement, and the ability to form generalized conclusions.

The "Snowball of Knowledge" concept serves as a method and process for knowledge discovery, particularly suitable as a tool in qualitative research. It involves interactive discussions during interviews with sample groups, leading to mutually accepted conclusions. This approach is integrated with 1) Education applying the concept to classroom teaching and learning management, 2) Political Science incorporating participatory governance and the creation of social agreements or a civic contract, and 3) Public Administration integrating knowledge management within organizations and promoting learning organizations. Therefore the "Snowball of Knowledge" concept is a vital tool for the accumulation and pursuit of shared, appropriate knowledge and understanding among people in a democratic society.