Vol. 2 No. 3 (2025): September - December 2025

Research Articles

• FACTORS AFFECTING THE DECISION TO USE THE SERVICES OF A MODERN CONSTRUCTION MATERIAL STORE OF THE PEOPLE OF NONG KHAE DISTRICT, SARABURI PROVINCE

  Kanokpon Nitayapon, Uthairat Muangsan

  1-19

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• THE EFFECT OF TAX PLANNING ON STOCK PRICES OF LISTED COMPANIES IN THE STOCK EXCHANGE OF THAILAND: THE MEDIATING ROLE OF ACCOUNTING PERFORMANCE

  Somjai Boonmuenwai, Usana Jangklai, Phongphich Wuttipiyapong

  20-37

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• THE INFLUENCE OF ACCOUNTING ORGANIZATIONAL CULTURE ON LOYALTY OF ACCOUNTANTS IN PRIVATE ORGANIZATION IN BANGKOK

  Sasiprapha Srikham, Preyanuch Kijrungrojjarean, Somchai Lertpiromsuk

  38-53

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• ATTITUDES AND PERCEPTIONS OF EMPLOYEES IN LOCAL ADMINISTRATIVE ORGANIZATIONS TOWARD SMART CITIES: A CASE STUDY OF KHLONG LUANG DISTRICT, PATHUM THANI PROVINCE

  Banthita Panmanee, Sawong Swetwattana

  54-72

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• THE IMPACT OF ESG REPORTING ON Cost of Debt (COD) AND COST OF EQUITY (COE) OF LISTED COMPANIES IN THE STOCK EXCHANGE OF THAILAND

  Natchanok Autthasamut, Pannapat Nuamkoed, Marisa Lamo, Ratsamee Amornchotithan, Dararat Phoprachak

  73-85

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