FEASIBILITY STUDY OF INVESTMENT THAI SUSHI RESTAURANT BUSINESS

Abstract

This research aimed to study the feasibility of investing in a Thai Sushi Restaurant Business in the surrounding area of King Mongkut’s Institute of Technology North Bangkok, Prachinburi Campus. The investment analysis included marketing, technical, management, and financial feasibility by mixed quantitative and qualitative research methodology. The initiation was quantitative research investigating data by a questionnaire. The population and sample were residents around the university, totaling 385 respondents. These data were analyzed and proposed in addition to qualitative analysis of observation and documentary research. As a result, for marketing, there were nine interesting items on the menu. The reasonable price for product quality was 5 Baht each. Opening hours were from Tuesday to Sunday, 8.30 hrs. to 18.30 hrs. Sales promotion involved royalty cards. Due to customers attaching significance to easy traveling, the select restaurant location was around the institute. For technical issues, the restaurant came up with a design of 2x2 square meters, particularly for a small-sized restaurant with bar stools for the waiting area. For management, two assigned employees were the owner and the cook to sell and prepare raw materials. The financial analysis showed an initial investment of 83,950 Baht and a payback period of 4.12 years. At five years, the net cash flow was 123,618 Baht. Net Present Value (NPV) was 60,374.29 Baht. Internal Rate of Return (IRR) was 17.57%. The analysis results indicate acceptance of the Thai sushi restaurant investment project. This study can be utilized as a guideline for creating a business model with potential and as a roadmap for developing the Thai sushi restaurant business in the future.