AI Tools for Content Creation in Presentations of Business English Students’ Practices and Preferences in Thai EFL Context
DOI:
https://doi.org/10.14456/bej.2025.3Keywords:
AI tools for learning, content creation, presentation, Business English, Thai EFL learnerAbstract
This study examines the role of Artificial Intelligence (AI) tools in the content generation process for Business English presentations among Thai EFL students, with a focus on how these technologies support language learning and presentation skills development. Using a mixed-method approach, data were collected through questionnaire and semi-structured interview with 55 students enrolled in Business English Presentation courses. Descriptive statistics were used to summarize quantitative data on students’ usage patterns and preferences, while qualitative data were analyzed through content analysis to identify key themes. The findings reveal that students utilize AI tools extensively for grammar correction, content development, and paraphrasing, which significantly enhance the clarity, coherence, and professionalism of their presentations. These tools are particularly valued for their ability to automate error detection, offer creative content suggestions, and maintain consistency in tone and style, thereby enabling students to produce more polished and effective presentations. Furthermore, AI tools are instrumental in helping students condense complex information and create visually supportive materials, contributing to more engaging and comprehensible presentations. The research emphasizes the importance of integrating AI tools thoughtfully within the curriculum, ensuring that they complement rather than replace traditional language learning practices.
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