Construction of the Modern Path for the Ecological System of "Chinese Herbal Medicine Culture" in Anguo City
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Abstract
As one of China’s four major traditional Chinese medicine (TCM) hubs, Anguo plays a vital role in preserving and developing herbal culture. Centered on authentic medicinal production, intangible heritage, ethical merchant norms, and folk medicinal beliefs, Anguo achieves a dynamic balance between tradition and modernity. Its herbal culture ecological system integrates traditional medical civilization with natural and social systems, offering both cultural depth and industrial innovation potential. This study adopts a cultural ecology perspective, blending theories from participatory culture, systems thinking, and ecology. It explores Anguo’s herbal system construction across three dimensions: cultural value, practical application, and interactive mechanisms. The foundation lies in classical herbal theory, supported by three pillars—heritage activation, industrial innovation, and modern communication. Together, these enable the evolution of Chinese herbal culture from its historical roots to modern relevance.
Findings suggest that building a systematic herbal culture ecology supports cultural confidence and addresses challenges in health, ecology, and livelihood. Anguo’s approach—root protection, innovation-driven development, and communication expansion—embodies harmony between culture, society, economy, and the environment. It revitalizes herbal heritage and offers a distinctive Eastern lens and practical model for global health governance.
Anguo’s success provides a blueprint for other regions seeking to preserve and adapt cultural heritage in a modern context.
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This article is published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0), which allows others to share the article with proper attribution to the authors and prohibits commercial use or modification. For any other reuse or republication, permission from the journal and the authors is required.References
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