Construction of the Modern Path for the Ecological System of "Chinese Herbal Medicine Culture" in Anguo City

Authors

  • Weimin Du Faculty of Fine and Applied Arts, Burapha University
  • Chusak Suvimolstien Faculty of Fine and Applied Arts, Burapha University
  • Poradee Panthupakorn Faculty of Fine and Applied Arts, Burapha University
  • Suwichai Kosaiyawat Faculty of Education, Burapha University
  • Suwichai Kosaiyawat Faculty of Education, Burapha University

Keywords:

Anguo, Traditional Chinese Herbal Medicine, Cultural Ecology, Cultural Value, Practical Significance, Interactive Mechanism

Abstract

As one of China’s four major traditional Chinese medicine (TCM) hubs, Anguo plays a vital role in preserving and developing herbal culture. Centered on authentic medicinal production, intangible heritage, ethical merchant norms, and folk medicinal beliefs, Anguo achieves a dynamic balance between tradition and modernity. Its herbal culture ecological system integrates traditional medical civilization with natural and social systems, offering both cultural depth and industrial innovation potential. This study adopts a cultural ecology perspective, blending theories from participatory culture, systems thinking, and ecology. It explores Anguo’s herbal system construction across three dimensions: cultural value, practical application, and interactive mechanisms. The foundation lies in classical herbal theory, supported by three pillars—heritage activation, industrial innovation, and modern communication. Together, these enable the evolution of Chinese herbal culture from its historical roots to modern relevance.

Findings suggest that building a systematic herbal culture ecology supports cultural confidence and addresses challenges in health, ecology, and livelihood. Anguo’s approach—root protection, innovation-driven development, and communication expansion—embodies harmony between culture, society, economy, and the environment. It revitalizes herbal heritage and offers a distinctive Eastern lens and practical model for global health governance.

Anguo’s success provides a blueprint for other regions seeking to preserve and adapt cultural heritage in a modern context.

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Published

30-06-2025

How to Cite

Du, W. ., Suvimolstien, C. ., Panthupakorn, P. ., Kosaiyawat, S. ., & Kosaiyawat, S. . (2025). Construction of the Modern Path for the Ecological System of "Chinese Herbal Medicine Culture" in Anguo City. VOICES AND VISIONS: Journal of Humanities and Social Sciences, 8(1), 80–97. retrieved from https://so14.tci-thaijo.org/index.php/VandVJournal/article/view/2406

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Section

Research Articles