Promoting the Management of Sustainable Tourism: Case study of Moo 3 Tambon Pakklongbangplakod, Prasamutjadee District, Samutprakarn Province

Abstract

The research on “ Direction on Promoting the Management of Tourism on Long Term Planning ”, The case study Moo 3 Tambon Pakklongbangplakod, Ampur Prasamutjadee, Samutprakarn Province is selected to be the case study. The Objective of this study is to study the geography condition of the area context and the posssibility in making long term planning for tourism management. The process of research involved both quantitative and qualitative methods. The populations were 220 family members in the area, combining leaders from all 4 communities and 50 tourists. The instruments used to obtain the information was people’s comments, a survey an interview the tourists. into 2 parts as:

Part I General geography condition in the area at the Moo 3, Tambon Pakklong bangplakod, Aumpur PrasamutJadee, Samutprakarn Province is located near the Chaopraya river. The local administration included 4 different communities with total of 479 family members. This smallest area can be commuted by land and waterway Most of people are Buddhists. The tourist attractions in the area include Prasamutjadee (Pagoda), Pee-Sue Samut Fort, Nakaraj Fort, and Royal residence of Nakarajyothachai. The ecological tourism attractions in the area include the Pee-Sue Samut Fort, Forest outside the Nakaraj Fort. Problems of people in the communities were as environment problem s, i.e., water pollution, dusts, traffic jam, and pollution and a lack of cooperation from government sectors in developing the local area.

Part II Potentials and Possibilities of Long Term Management of Tourism in the Area .The result of the study revealed that the population at Moo 3 Tambon Pakklong Plakod, Aumpur Samutjadee, Samutprakarn Province needed a sustainable tourism in theur village According to the evaluation, the village showed that Moo 3 area has capability and possibility to become a potential tourist attraction in the future. The community needs the support from the government sectors particularly on knowledge training in tourism management by the community, solving environmental problems, and a development of basic infrastructure and facilities.