Customer Satisfactions on Ticket Booking Application and Ticket Booking Website of Thai Airways.
Article Sidebar
Main Article Content
Abstract
The purposes of the study were to investigate: 1) the level of satisfaction in Thai Airways’ customers on ticket booking services through online application and airline website; and 2) to study the errors of the both services and customers’ choice. The researchers collected data from 374 students of Social Sciences and Humanities Factulty at Suan Sunandha Rajabhat University using a random coincidence (Haphazard or Accidental Sampling) technique. The data was analyzed using frequency, percentage, mean and standard deviation. The result indicated that customer satisfactions were at a medium level for application booking and at a high level for website booking. Customer choices were fixated based on the quality of interface display of both platforms, and it was found that because website has a higher display quality, therefore, most people chose to use website rather than application.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This article is published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0), which allows others to share the article with proper attribution to the authors and prohibits commercial use or modification. For any other reuse or republication, permission from the journal and the authors is required.References
พชรพรรณ สมบัติ. (2558). แนวทางการพัฒนาโมบายแอพพลิเคชั่น THAI Mobile สำหรับผู้ใช้บริการสายการบิน บริษัท การบินไทย จำกัด (มหาชน). สืบค้นเมื่อวันที่ 1 พฤษภาคม 2561. เข้าถึงได้จาก https://mba.kku.ac.th/journal/ allimages/pdf/fo
Kotler, Philip. (2000). Marketing Management. The Millennium Edition: Prentice Hall International Inc.
Maslow, Abraham. (1970). Motivation and Personality. New York: Harper and Row.
