THE STUDY OF THE POTENTIAL OF LOCAL RESOURCE TO ELEVATE PREMIUM PINEAPPLE PRODUCTS FROM GI NAKHON PHANOM

Abstract

    The cultivation of pineapples in Nakhon Phanom province faces challenges in production processes, fluctuating prices, and the utilization of Geographical Indication (GI) labels for marketing purposes is limited. Therefore, this research aims to study the development of premium products from Geographically Indicated Pineapple of Tha Uthen, utilizing methods such as group meetings with farmers and relevant organizations. There are efforts to address these issues in specific areas, such as Nakhamint Sub-district in Phonsawan district and Nong Tan Sub-district in Tha Uthen district. A survey conducted members from both sub-districts totaled 57, with 45 participants (78.95%) completing the questionnaire. The pineapple production in 2023 was insufficient for market demand despite the large cultivation area. There is an issue of marbled fruit disease occurring in the area consistently. Furthermore, only 22% of farmers have obtained certification in the GAP standards. This has implications for the number of individuals eligible to apply for Geographical Indication (GI) certification, which has decreased. Therefore, the development of premium products should be divided into two groups as follows: 1) Premium fresh pineapple, targeting farmers with expertise and experience in pineapple cultivation but lacking time for processing, and 2) Premium processed products, relying on a group with skills, expertise, time, and sufficient equipment to process pineapples into initial ingredients for companies or certain types of factories producing products that require pineapple. Thus, for pineapple farmers in Nakhon Phanom province aiming to develop premium products, it is essential to conduct thorough research, plan effectively, and establish networks with both public and private sectors for development, especially with capable producers. Consequently, collaboration among producers is advisable to ensure efficient and adequate production in meeting market demands.