Development of Public Relations Media in Augmented Reality for Promote Tourism in phuthai people Community, kalasin Province

Abstract

              The objectives of this research are 1.) To develop public relations media for truth technology to enhance the way of tourism of the Phu Thai community. Kalasin Province. 2.) To study the quality of public relations media, technology, reality to enhance the way of tourism of thePhu Thai community. Kalasin Province The tools used consisted of: 1.) Public relations media for technology that enhances the way of tourism of the Phu Thai community.Kalasin Province 2.) Assessment of the quality of augmented reality technology public relations media Phu Thai community way of life tourism Kalasin Province The samples used were Nong Hang Sub-District Administrative Organization with village headman, Nong Hang sub-district, Kuchinarai District. KalasinProvince for the year 2022

            The research results showed that 1.) Augmented reality technology public relations media Phu Thai community way of life tourism Kalasin Province is appropriate can be used to publicize the tourism of Nong Hang Subdistrict Kuchinarai District Kalasin Province 2.) Finding the quality of augmented reality technology media Phu Thai community way of life tourism Kalasin Province Overall, it was at the highest level with the value ( = 4.60, S.D. = 0.13). In terms of design,the value ( = 4.65 , S.D. = 0.26 ) was at the highest level. The content aspect by value ( = 4.63 , S.D. =0.22 ) was at the highest level. In terms of using augmented reality (AR) technology, the value (= 4.60,S.D. = 0.06 ) was at the highest level. And in terms of usability as a whole, the value ( = 4.50 , S.D. = 0.00) is at the highest level. show that the development of augmented reality technology Phu Thai communityway of life tourism Kalasin Province at the highest level