Local Innovators and the Development of “Smart Localities” Behaviors, Determining Factors, and Promotion Strategies in Mueang District, Maha Sarakham Province
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This study aimed to (1) examine the level of habitual innovative behavior among personnel who function as local innovators in local administrative organizations (LAOs) in Mueang District, Maha Sarakham Province; (2) analyze the factors influencing innovative behaviors; and (3) propose strategic guidelines for enhancing such behaviors to support the development of Smart Locality. A mixed-methods approach following an Explanatory Sequential Design was employed, consisting of quantitative data collected from 400 respondents and qualitative insights derived from open-ended responses and interpretive analysis.Quantitative findings revealed that the overall level of habitual innovative behavior among local innovators was high (X̄ = 3.80, S.D. = 0.45). The highest-scoring dimension was transparent and modern public service (X̄ = 3.90), followed by initiative (3.85), adaptability (3.80), innovation communication (3.75), and implementation behavior (3.70). Multiple regression analysis indicated that only managerial support (β = 0.269, p < .05) and proactive learning of personnel (β = 0.272, p < .05) significantly predicted innovative behavior, while digital technology utilization and innovative organizational climate did not show significant influence.Qualitative findings highlighted that the most frequently recommended strategy was establishing an Innovation Space within LAOs, enabling staff to experiment with new ideas without fear of failure. Other key recommendations included fostering idea-exchange forums between agencies and communities and providing Design Thinking training to enhance creativity and problem-solving. Integrated findings suggest that nurturing innovative behavior requires an enabling environment that supports experimentation, active learning, and strong managerial backing factors essential for driving LAOs toward sustainable Smart Locality development.
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