A community-based tourism management in the form of cultural for the ASEAN community in the Sathingpra Peninsular, Songkhla Province

Abstract

This research examines administration of cultural village for tourism at Satingpra Peninsula, Songkhla, Thailand. It includes Klong Dan village, Ban Nang Lao village, Sating Mho village, and Kho Yai village. In terms of methods, the research uses both quantitative research and qualitative research based on information from sample groups. The study found that 4 cultural villages have variety of cultural resources and special identities which can be developed to be tourist destinations for people from ASEAN countries. Although, there are a lot of issues regarding their potential, overall these villages have resources that can be adapted and improved to be a cultural village for ASEAN community. In order to develop to be a cultural village for ASEAN community, this study found that it should be improved in various ways such as accommodation, foods, culture, tourist destination, products, and advertisement. It should be a collaboration and it should be designed to fit with the conditions in these areas. Also, advertisement and promotion are necessary in order to promote these villages in region level with variety of language i.e. English and Malayu. These improvements will enhance the status of cultural villages in Sathing Phra area as a tourist destination and cultural villages and it will become sustainable tourist destinations in the future.