The Strategic Academic Management for Enhancing Communication Ability of Students Majoring in Thai Language at Xiangsihu College of Guangxi Minzu University
DOI:
https://doi.org/10.14456/jriie.2025.6คำสำคัญ:
Strategy, Academic management, Thai communicationบทคัดย่อ
This study investigated communication problems and needs among Thai majors at Xiangsihu College of Guangxi Minzu University and developed strategic to enhance their Thai communication. Using a mixed-methods design, data were collected from students and teachers through questionnaires and interviews. The findings revealed major barriers in language system, cultural connotation, and conversational meaning, caused by outdated resources and limited speaking opportunities. To address these issues, the study proposes a strategic academic management framework consisting of curriculum adjustment, innovative teaching methods with technology integration, teacher development and collaboration, scientific evaluation and personalized feedback, and resource and policy support. The framework contributes practical implications for improving Thai communication education and cultivating small-language talents under the “Belt and Road” initiative.
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