Brand Awareness Building Through Student Activities: A Case Study of MSU Library Open House Project Academic Resource Center, Mahasarakham University

Abstract

The Academic Resources Center, Mahasarakham University create an organizational awareness process for new students at the beginning of the new semester by organizing various activities and projects for new students to have awareness, understanding of information, and access to various services of the Academic Resources Center. The results of problem and needs study from the activities organized in the academic year 2022 revealed that students had a desire for the Academic Resources Center to

organize activities that were time-saving. The activities should relieve stress, not be boring, and the atmosphere should be lively. Therefore, in the academic year 2023, the Academic Resources Center applied the concept of creating organization awareness, resulting in a different process of creating organization awareness. This process was used in organizing the project: MSU Library Open House: Knowledge Infinity. The results of the project evaluation found that students had the highest level of awareness of the organization and were satisfied with the overall organization of the event, with an average of 4.55. It was also found that the Academic Resource Center had a high proportion of new students entering the service. 70 percent of the total number of service users and a random inquiry found that most students know about the Academic Resource Center from organizing activities in this project.