Video Abstract: Digital Media for Disseminating Mahidol University’s Research to the World

Abstract

Mahidol University Library and Knowledge Center has provided digital media in Video Abstract styles presenting international research publications from Mahidol University instructors and researchers as part of their strategic plans. These video abstracts were presented on the Mahidol Library YouTube channel, the playlist, "The Author by Mahidol University Library and Knowledge Center," and another platform on the website www.li.mahidol.ac.th/the-author. These videos were organized into categories based on relevant academic fields as easy to watch. This initiative received collaboration from Public and Foreign Relations unit, Serials & Electronic Resources Division, and Library Technology department, to promote a new trend of the research dissemination of the university. To process the project, the PDCA theory (Plan-Do-Check-Act) and Google Analytics, a web statistical analysis tool, were used. Additionally, the studio.youtube platform was used to provide an overview of YouTube video views as well. The result showed that there were a total of 508 views within one month, new viewers were increased 13%, and YouTube channel subscribers were increased 572% within three months.