SEO Online Article Development Strategies for Ranking on the First Page of Google: A Case Study of STOU Identity Perception

Abstract

The office of Documentation and Information (ODI) of Sukhothai Thammatirat Open University has developed online articles in STOU Identity Information on library website (https://library.stou.ac.th), which deals with the history, development, and identity of the university, including university archives, distance education, information about King Prajadhipok, and information of Prof.Dr.Wichit Srisa-an; he is the founding rector of Sukhothai Thammatirat Open University. These information considered a valuable information as an intellectual treasure trove. The objective to promote more awareness of information. Awareness is still limited in the target audience, so the principles of SEO (Search Engine Optimization), a digital marketing process that makes websites and articles are ranked on the first page of google search. Article content optimization in accordance with google algorithm. SEO process increases the chances of being ranked on google and increases the chances of reaching articles anytime and anywhere via internet network. broader audience expansion. The process of developing articles effectively through the SEO process which has important strategies as follow; creating quality content, defining keywords, naming subjects, article structural design to relate to SEO, defining image titles and captions, etc.

                        The results of SEO process recieve online articles of STOU Identity Information 110 articles which ranked on the first page in google searches. the pages of the STOU Library website. Such as in September 2022, it was the first ranking of google search. STOU identity increasing recognition from total of 72,961 page views and continuous article development with SEO principles are one of the contributing factors to continuous increasing in website visit statistics for each year. To be stimulation awareness the STOU identity more widely known and promote a positive image for the STOU Library and be reliable and participation to create the quality online articles to serve users.