THE MANAGEMENT OF BANGKOK BTS FC FUTSAL CLUB

Abstract

           The objectives of this study are to examine the management of Bangkok BTS FC Futsal Club and to identify the problems and obstacles affecting its administration. This study employed a quantitative research design, with a sample of 75 participants, including managers, coaches, and athletes affiliated with the club. Data were collected using a structured questionnaire and analyzed through descriptive statistics, including frequency, percentage, mean, and standard deviation.

              The results indicate that the overall management of Bangkok BTS FC Futsal Club is at a high level. When analyzed by specific aspects, the average ratings from highest to lowest were as follows: (1) club management processes, (2) budgeting, (3) marketing, benefits, public relations, and fan engagement, and (4) athlete development. Several problems and obstacles were identified. First, junior members tend to be overly deferential to senior members, limiting their willingness to express opinions. Second, in terms of marketing, benefits, public relations, and fan engagement, there is a lack of sponsors to support athletes’ career progression, including opportunities to play abroad. Third, athlete development is hindered by insufficient attention to physical conditioning, nutrition, and consistent fitness training. Finally, compensation is inadequate for highly experienced athletes, and prize incentives for tournament victories should be established.

            These findings suggest that effective management of the club requires assigning tasks according to individual competencies, providing fair compensation and incentives, promoting comprehensive athlete development programs, securing sponsorship, and enhancing opportunities for athletes to advance professionally.