Integrating Content Creation and Event Management to Enhance Value in Contemporary Contexts

Abstract

                The era of rapid technological change, content creators have become an important mechanism for digital communication and marketing. At the same time, event management has also adapted from traditional models to design experiences emphasizing participation and value creation through online channels. The academic article aims to analyze the role of content creators in the event management process, focusing on integrating both roles to increase efficiency in reaching target groups, build a good brand image, and enhance attendees' experience. The paper covers the influence and potential of content creators, formats, and trends in event management in the digital age, the benefits and challenges of implementing this strategy, and case studies reflecting the success of such integration. This article offers strategic approaches that event organizers and organizations can apply to develop modern event management approaches that align with consumer behavior and create sustainable market differentiation.