Online image of the Faculty of Business Administration, Rajamangala University of Technology Krungthep

Abstract

                This research aimed to study the demographic factors and satisfaction of personnel in the Faculty of Business Administration, Rajamangala University of Technology Krungthep towards the image of the Faculty of Business Administration’s online media. The population in this research was 70 personnel working in the Faculty of Business Administration. A questionnaire was used as a tool to collect data from the sample. The analysis of personal factors and satisfaction factors used t-test statistics and One-Way ANOVA to compare the differences in the mean values of the sample groups, with statistical significance at the 0.05 level. The results of the study found that the overall level of satisfaction of personnel in the Faculty of Business Administration was at a high level, and the overall level of the image of the Faculty of Business Administration’s online media was at a high level as well. The results of the test of hypothesis 1 found that demographic factors in all aspects had no different effects on the image concept of the Faculty of Business Administration online media. And hypothesis 2, the factor of personnel satisfaction had no different effects on the image concept of the Faculty of Business Administration online media.