Dansiri W. EMOTIONAL RESPONSES OF PRODUCT PLACEMENT ON KOREAN DRAMA: A CASE STUDY OF BEAUTY PRODUCT PURCHASE DECISION AMONG GENERATION Z. jlams [internet]. 2023 Dec. 31 [cited 2025 Apr. 9];10(2):16-31. available from: https://so14.tci-thaijo.org/index.php/jlams/article/view/860