Dansiri, Warapon. 2024. “EMOTIONAL RESPONSES OF PRODUCT PLACEMENT ON KOREAN DRAMA: A CASE STUDY OF BEAUTY PRODUCT PURCHASE DECISION AMONG GENERATION Z”. Journal of Liberal Arts and Management Science Kasetsart University 10 (2). Sakon Nakhon, Thailand:16-31. https://so14.tci-thaijo.org/index.php/jlams/article/view/720.