Pimnan, Pattana, and Aphi khamphroh. 2023. “RELATIONSHIPS BETWEEN PROACTIVE PUBLIC RELATIONS AND ORGANIZATIONAL PERFORMANCE OF HIGHER EDUCATION INSTITUTIONS IN THAILAND”. Journal of Liberal Arts and Management Science Kasetsart University 10 (1). Sakon Nakhon, Thailand:38-54. https://so14.tci-thaijo.org/index.php/jlams/article/view/233.