DANSIRI, W. EMOTIONAL RESPONSES OF PRODUCT PLACEMENT ON KOREAN DRAMA: A CASE STUDY OF BEAUTY PRODUCT PURCHASE DECISION AMONG GENERATION Z. Journal of Liberal Arts and Management Science Kasetsart University , Sakon Nakhon, Thailand, v. 10, n. 2, p. 16–31, 2024. Disponível em: https://so14.tci-thaijo.org/index.php/jlams/article/view/720. Acesso em: 20 may. 2024.