THE CREATIVE ECONOMY FOR SUSTAINABLE DEVELOPMENT

Abstract

           This article was to study regarding “The Creative for Sustainable”, the creative economy was the concept of bringing “cultural assets-based” both tangible and intangible by combining with "innovation" and "creativity" (creativity) for commercial use (commercialization) to make the products and services with economic value. It can be said that the concept of the creative economy was further thinking from what had and existed to be more valuable. The creative economy can be perfected by the strength of B2P: business, people and place that develop together. The creative economy therefore did not focus only on using imagination to generate profits but thinking about all parties without leaving anyone behind. The result was a strong business growth with a solid foundation and having more partnerships.

          For Thailand, the Creative Economy Promotion Agency had been established (Public Organization) or Creative Economy Agency (CEA) to perform in promoting entrepreneurs of the creative industry in Thailand by having three main missions, including the development of creative people, the empowerment of creative business, and the development of creative spaces.

Office of the National Economic and Social Development Council (NESDB) defined that the creative industries consisted of 12 main sectors, including crafts and handicrafts, arts, performance, visual arts, music, film and video, publication, broadcasting, software, advertising, design, architecture and fashion, there were three related industries as follows: Thai food, Thai traditional medicine, and creative tourism.