journal of business and society innovation

The Factors Influencing the Selection of Logistics Service Providers in Freight Transportation: A Case Study of Company ABC Limited

Thawat Laohaarunotai, ชิตพงษ์ อัยสานนท์ — Tue, 23 Apr 2024 00:00:00 +0700

The objectives of this research were 1) to study the opinion levels of entrepreneurs towards the transportation service of ABC Company Limited, 2) to analyze the opinion levels towards decision making in choosing ABC Company Limited as the logistics service provider, and 3) to study the factors influencing the decision to choose ABC Company Limited for logistics services in transportation. The population used in this research was 401 freight service users of ABC Company Limited during October to December 2022. Using Taro Yamane's formula at 95% confidence level, the sample size was 200. Purposive sampling was applied. Data was collected via a questionnaire with IOC = 0.67 and Cronbach’s Alpha = 0.72. Data was analyzed using descriptive statistics and multiple regression analysis. The results found that 1) the overall opinion level of entrepreneurs towards the transportation service of ABC Company was high (mean = 4.16, S.D. = 0.40). The aspect with the highest mean was logistics efficiency and pricing (mean = 4.21, S.D. = 0.45), while the lowest was organizational characteristics (mean = 4.04, S.D. = 0.64). 2) The entrepreneurs had a high overall opinion level towards the transportation service of ABC Company (mean = 4.16, S.D. = 0.40). The aspect with the highest mean was logistics efficiency and pricing (mean = 4.21, S.D. = 0.45), while the lowest was organizational characteristics (mean = 4.04, S.D. = 0.64). 3) Logistics efficiency, pricing, and organizational characteristics of the service provider significantly influenced the decision to choose the freight logistics service provider at the 0.01 level.
Keywords: Transportation services, Logistics service provider, Logistics efficiency

The Impact Of The Competencies Of Passenger Ground Services Agent On The Service Quality Of Full-Service Airlines

Ichayaporn Chuaychoo — Tue, 23 Apr 2024 00:00:00 +0700

Nowadays, many organizations have given importance to developing the competencies of their personnel since the competency of personnel in that organization will affect the service quality and create a competitive advantage for the organization. This research therefore aims to study 1) competency level of passenger ground services agent in full-service airlines in Thailand. 2) service quality level of full-service airlines in Thailand. and 3) the influence of the competency of passenger ground services agents on the service quality of full-service airlines. Data were collected from a sample group of 419 passengers who had previously used full-service airlines operated in Thailand and the data were analyzed with descriptive statistics such as percentage, frequency, and standard deviation and inferential statistics, including correlation analysis and regression analysis.
The results of this research found that the competencies of passenger ground services agent had the highest average values was the security inspection at the boarding gate with a mean value of 4.53 (S.D. = .47). The service quality of airlines that received the highest mean value was assurance with a mean value of 4.48 (S.D. = .50). Moreover, the highest competencies of passenger ground services agent that affect the service quality of full-service airlines are; 1) Ticket facilitation with a Beta value of .680 2) Reservation service for passengers with a Beta value of .642 and 3) Security inspection at the boarding gate had a Beta value of .616 with statistical significance at the 0.01level. All 3 competencies are an influence on service quality in terms of responsiveness.

Factors affecting students' choice of careers in the aviation industry. Major: Aviation and Transportation Business Management College of Tourism, Hospitality and Sports, Rangsit University

ศุภสิน โสมดา, อรัญญา พิสิษฐเกษม, ทัศนาวดี ไพโรจน์บริบูรณ์ — Tue, 23 Apr 2024 00:00:00 +0700

The objectives of this research were to 1) study behavior; Choosing a field of study and selecting internship locations for aviation and transportation business management students. College of Tourism, Hospitality and Sports 2) study the level of opinions towards future career choices in the aviation industry of students in Aviation and Transportation Business Management, College of Tourism, Hospitality and Sports, by collecting data in the form of a total of 131 questionnaires and processed using a program to analyze data, including frequencies, percentages, means and standard deviations. The research results found that There were 131 students in the Aviation and Transportation Business Management program, College of Tourism, Hospitality and Sports, Rangsit University, of which 54 were male, 70 were female, and 7 were LGBTQ+, with an average age of 20.48 years, with the youngest being 18 years old. and the oldest being 25 years old, studying in Years 1-4. Most students' opinions on the factors in choosing a career in the aviation industry were at the high level of agreement.

Study of the opinions of service providers regarding the quality of Green service quality that affects the sustainable performance of the hotel business In Pak Chong District Nakhon Ratchasima Province

Sirinthorn — Tue, 23 Apr 2024 00:00:00 +0700

The purposes of this research are to 1) Study the level of opinions of employees regarding the development of green service quality of hotels in Pak Chong District. Nakhon Ratchasima Province and 2) Study the relationship between green service quality and sustainable performance of hotels in Pak Chong District. Nakhon Ratchasima Province, the population was employees working in hotels; the sample group was the 400. The research instruments were the questionnaire. The data analysis statistics were the percentage mean and standard deviation. The results were as follows 1) Most hotel employees have high opinions about improving the quality of green services. Overall, it is a high level. When considering each aspect in order from highest to lowest, it was found that most hotel employees have high opinions about developing the quality of green services in marketing. is at the highest level, followed by environmental promotion Personnel development and the use of technology, respectively and 2) Most hotel employees have high opinions about the sustainable performance of the hotel business. Overall, it is a high level. When considering each aspect in descending order, it was found that many hotel employees have high opinions about the sustainable performance of the hotel business. Environmental is at a high level, followed by organizational sustainability in terms of customer response and creating advantages, respectively

The Use of Financial Transaction Services via Mobile Phone (SCB Mobile Banking) by Customers of Siam Commercial Bank, New Phetchaburi Road Branch

KRERCHAIPISIT MEESIN, ชิตพงษ์ อัยสานนท์ — Tue, 23 Apr 2024 00:00:00 +0700

The purposes of this research was to 1) study behavior of mobile banking service (SCB Mobile Banking) by customers of Siam Commercial Bank, New Phetchaburi Road branch. 2) study the opinions of users of accept mobile banking service (SCB Mobile Banking) technology of service by customers of Siam Commercial Bank, New Phetchaburi Road branch. And (3) compare the opinions of recipients to accept mobile banking service (SCB Mobile Banking) technology, classified by demography and service behavior. The sample is 400 people who used Siam Commercial Bank, New Phetchaburi Road branch. The researchers use the questionnaire. Data analysis including mean standard deviation, t-test and One-way ANOVA.
The results found that (1) the most of the respondents had service behavior was investment and other forms of savings, the frequency of receiving the service was 1 - 3 times a week, the period of time service usage was 1 - 2 years, service time was from 12.01 – 13.00 o'clock, and the person who influences the used of the service was yourself. (2) The most of the opinions of users of accept mobile banking service (SCB Mobile Banking) technology was the high level. And (3) age, education level, income per month, type of service, frequency of service usage, the period of service usage and service time affected to the accept to mobile banking service (SCB Mobile Banking) technology at significance level of 0.05.