journal of business and society innovation

E-Mail Management using Robotic Process Automation: Case study A Insurance Company

ศรุต แสงสนิท — 2024-08-29

The main objective of this study aims to apply robotic process automation (RPA) in email management an insurance company. The study follows the CRISP model from business understanding to deployment using UiPath StudioX as a tool. The study reveals that the current email systems using UiPath encountered errors due to a lack of understanding of machine learning processes in StudioX. It is necessary to have a deeper understanding of business processes and data. 10 emails with attachments selected in this study. Data preparation involved extraction and classification. Designed a new workflow integrating RPA with existing systems. Created datasets to train Machine Learning models for email classification and data extraction. Test results showed RPA managed emails with 100% accuracy and reduced processing time by 80-90%. For personal data protection under PDPA, the system ensures data security by displaying only the last 4 digits of phone numbers via SMS. This increased trust with customers and partners. User satisfaction evaluation from 10 users showed an overall average satisfaction of 4.75 (excellent) for the automated email management system using robots, and an average satisfaction of 5.0 (excellent) for displaying only the last 4 digits of phone numbers via SMA. It can be concluded that UiPath StudioX improved email management efficiency. For future studies, transitioning from UiPath StudioX to UiPath Studio will help further automate the email data management process.

A Study of Guidelines for Increasing the Proportion of Internet Banking Users at Government Savings Bank, Phahol Yothin Branch

Benyaporn Limpitak — 2024-08-29

This study aimed to: 1) Investigate the reasons why the number of Internet Banking sign-ups at Government Savings Bank, Phahol Yothin Branch did not meet the targets 2) Examine the relationship between personal factors and technology acceptance among customers interested in using Internet Banking at Government Savings Bank, Phahol Yothin Branch and 3) Explore ways to increase the proportion of Internet Banking users at Government Savings Bank, Phahol Yothin Branch. This study employed a mixed-method approach, beginning with the collection of Technology Acceptance Model questionnaires from 30 customers who signed up for GSB’s Internet Banking service, Mymo. The data was analyzed using: 1) Descriptive statistics, including percentage, frequency, mean, standard deviation, and coefficient of variation, and 2) Inferential statistics, specifically Pearson correlation. Additionally, in-depth interviews were conducted with 11 bank employees responsible for Internet Banking services at Government Savings Bank, Phahol Yothin Branch. The results were used to analyze the causes and effects through SWOT and TOWS Matrix to determine the reasons why the number of Internet Banking sign-ups did not meet the targets. The study found that the majority of customers who signed up for Mymo were female, aged between 21-30 years, with a bachelor's degree, working in private companies with a monthly income of 20,001 – 30,000 baht. The technology acceptance level was high (x ̅ = 3.83), with customers perceiving the ease of use of Internet Banking as the highest (x ̅ = 4.27). It was also found that personal factors had no significant relationship with technology acceptance in any aspect. In summary, the primary reasons identified are the complexity of use, services not fitting daily life needs, and concerns about security. To increase the number of users, it is recommended to conduct off-site promotions led by well-trained employees. This approach would help increase the proportion of users and retain existing customers.

A Study of the Relationship Between Supporting Factors and Performance Efficiency of Employees in Telecommunication Companies in Bangkok

udom phunlarp — 2024-08-29

This research aimed to 1) study the opinion levels on hygiene factors and work efficiency, and 2) examine the relationship between hygiene factors and work efficiency of employees in telecommunication companies in Bangkok. The sample consisted of 298 employees selected through purposive sampling. The research instrument was a questionnaire with an Index of Item-Objective Congruence (IOC) between 0.67-1.00 and a reliability coefficient of 0.91. Data were analyzed using descriptive statistics and Pearson's correlation coefficient. The results showed that 1) employees' overall opinion on hygiene factors was at the highest level (4.53), with interpersonal relationships and coordination having the highest average (4.72). Overall work efficiency was at the highest level (4.29), with quality and standards of work having the highest average (4.59). 2) All hygiene factors were positively correlated with work efficiency at a statistically significant level, with management and supervisory support showing the highest correlation (r = 0.68). These findings can be applied to develop human resource management strategies to enhance employee performance in the telecommunications industry.

Reducing machinery repair costs with PM techniques and enhancing competitiveness in the road construction project management with CPM technique A case study of ABC limited partnership

Wissuta Thongkhrua — 2024-08-29

This independent study endeavors to mitigate machinery maintenance expenses and submission the road construction project on time within budget, thereby ensuring timely project completion. Prior to the renovation, persistent machinery malfunctions were identified in road construction equipment, which had not been addressed, leading to significant operational disruptions and delays. Upon investigation and analysis of the escalating costs, several contributing factors were identified, including: 1) inadequate supervision of equipment usage, 2) irregular inspection protocols, and 3) prolonged utilization of aging machinery. The presence of these issues posed a substantial risk to project timelines, overall cost, and client satisfaction. To address these challenges, the researcher implemented a proactive approach through preventive maintenance and critical path method practices. Preventive maintenance collects data only on machines used in asphalt work, including asphalt paver, rubber tired roller, vibratory road roller, water spray truck, and rubber spray truck. As for the administration using the CPM technique, only one road construction project with the highest fines will be chosen to test, with costs and duration being indicators of the success of the research. Following a rigorous testing period spanning three months, significant progress was achieved, with a 38.09% reduction in machine-related issues and a consequent decrease in the need for external equipment rentals. These findings underscore the efficacy of preventive maintenance strategies in enhancing operational efficiency and cost-effectiveness in construction projects. In addition, the construction project management with CPM technique that the organization will not be penalized for late submission of work and also reduced the cost of fines in the amount of 43,930 baht, or 58.87 percent.

Developing Tourist Loyalty Indicators for a Museum Tourism

kroekkriat meethun — 2024-08-29

The objective of this research is to develop indicators related to brand loyalty for a museum. This study employs qualitative research methods which is Meta – Analysis by the examination of theories, literature, and related research, to establish a foundational framework for future studies. The findings reveal that the indicators for building brand loyalty comprise revisiting, which is the frequency of tourists returning to museum-type attractions more than once; word of mouth, which is the act of tourists recommending museum-type attractions to friends or acquaintances; and share of wallet, which is the tourists' willingness to defend the museum-type attractions against negative information from other sources. These findings serve as indicators for developing new knowledge related to enhancing the value of tourism experiences in museum-type attractions. Additionally, the results can guide various related organizations in improving museum-type attractions.

Factors Affecting Thai Tourists Decision-Making in Choosing Food Tourism Destinations Across Five Regions of Thailand

chitpong ayasanond — 2024-08-29

This research aimed to 1) study the level of decision-making and the level of demand for marketing mix factors (7Ps) in choosing food tourism, 2) compare the decision to choose food tourism classified by personal factors, and 3) examine the relationship between marketing mix factors (7Ps) and the decision to choose food tourism among Thai tourists in 5 regions of Thailand. This quantitative research employed a sample of 420 Thai tourist, selected using convenience sampling. Data were collected using questionnaires, IOC ranged from 0.67 to 1.00, and the reliability coefficient was 0.91 and analyzed using descriptive statistics, t-test, one-way ANOVA, and Pearson's correlation analysis. The research result found that 1) the level of decision-making in choosing food tourism was high (x̄ = 4.05, S.D. = 0.50), and the level of demand for marketing mix factors was also high (x̄ = 4.06, S.D. = 0.45); 2) personal factors including age, occupation, and monthly income significantly influenced the decision to choose food tourism at a 0.05 level of significance; and 3) all aspects of the marketing mix factors (7Ps) had positive relationships with the decision to choose food tourism at a 0.05 level of significance, with promotion having the highest correlation (r = 0.712). These findings can be applied to develop marketing strategies and promote food tourism in each region of Thailand, considering the differences in target groups and emphasizing marketing promotion and service quality improvement.

Quality of Working Life of Employees in the Small and Medium Enterprise Development Bank of Thailand

อัจฉรา นครบุรี — 2024-08-29

This research study The objectives are 1) to study the level of quality of working life of employees and 2) to compare the level of quality of working life with different personal factors. This research used quantitative research methods. The sample group used in this study were employees of the Small and Medium Enterprise Development Bank of Thailand. In the head office, there were a total of 1,000 people, with a random sample size of 286 people. Classified by gender, age, status, education level, position, average monthly income Period of work The questionnaire is the tool used to collect data. Statistics used in the analysis include percentage, mean, standard deviation. And test the hypothesis using statistics using t-test and F-test to compare two or more sample groups using analysis. One-way ANOVA.
The results of the study found that Overall, the level of quality of life at work for employees of the Small and Medium Enterprise Development Bank of Thailand is at a moderate level. Divided into sections, it was found that Pride in the organization is at the highest level first, followed by the development of the potential of workers. and the aspect of freedom from work Their quality of life is at a moderate level, respectively. Hypothesis testing results It was found that comparing the level of quality of work life of employees It was found that employees with gender, age, marital status, education level, position, average monthly income and different working periods There are different levels of quality of life at work. Statistically significant at the level not exceeding 0.05, except for the educational level. There is no difference in quality of life at work.
Suggestions from the findings should be considered for improvement regarding remuneration. Higher winnings and bonuses. Improvements should be considered regarding the appropriate allocation of workload to employees. Consideration should be given to improving the assignment of tasks with clarity. Emphasis should be placed on the knowledge and abilities of each employee, and activities that strengthen relationships within the department should be prioritized. Follow up on the tasks assigned to you to complete on time and should pay attention to the society. Whether it is cooperation to create social benefits with other agencies.

Remedying or alleviating grievances or injuries related to the neglect of duty or performing the duty with unreasonable delay by local government organizations by filing a lawsuit in the Administrative Court.

Anucha Jindavanid — 2024-08-29

Local government organizations are administrative agencies according to Section 3 of the Act on Establishment of Administrative Courts and Administrative Court Procedure, B.E. 2542 (1999), having duties and administrative powers in using administrative power for the issuance of a by-law or order, providing public services as required or assigned by law, and maintaining in good condition the property that local government organizations utilize as instruments to execute administrative or public services to guarantee the welfare and security of the people and their possessions. Presently, numerous disputes arise due to local government organizations neglecting the duty or performing the duty with unreasonable delay. This article therefore aims to present Remedying or alleviating grievances or injuries related to the neglect of duty or performing the duty with unreasonable delay by the local government organizations by filing a lawsuit in the Administrative Court. Those who are aggrieved or injured or who may inevitably be aggrieved or injured due to neglect of duty or delays in performing duties by local administrative organizations as required by law, shall have the right to file a lawsuit in the Administrative Court for issuing a decree for the redress or alleviation of such grievance or injury or the termination of such a dispute within the timeframe stipulated by the Administrative Court.

Guidelines and standards for determining disciplinary penalties for plagiarism of research work by lecturers affiliated with state or autonomous higher education institutions

Montri Sangthong — 2024-08-29

This article aims to present guidelines and standards for disciplinary penalties for research by lecturers in state or autonomous higher education institutions. In detail, the authorized person must command a penalty, to those who commit disciplinary violations, with discretionary judgment and make a decision by taking the past exercise of similar cases in its own state institutions or other state institutions of the same type. Also, this has the principle of proportionality, the rule of law, the principle of conscience, the principle of morality, and the principle of government policy. It should be done by adjusting the facts to the law in each circumstance. The main principle is that if the action is intentionally copied, or distorted, or falsely created, or the translation of others’ research into another language to be claimed as his/her own research, it may be considered a serious disciplinary offense. However, if it is done negligently or by lack of academic references. But, the researcher is involved in the research work, whether as a participant in the research, as an advisor as a committee member, or by making self-plagiarism. It may be considered a minor disciplinary offense. In addition, if it is the first offense or there is a reason to reduce the penalty, the disciplinary penalty may be waived and replaced with a warning. In some cases, research plagiarism may be considered only an unethical behavior, not a disciplinary penalty. This depends on the regulations of that higher education institution.