journal of business and society innovation

Development of a prototype system for quality assurance of business information technology

วาสนา ด้วงเหมือน — 2024-12-26

This study project was aimed to develop quality assurance system of business information technology curriculum, to assess quality of the system and to study the users’ satisfaction. The instruments were used the assessment form and satisfaction survey to collect data. 3 system experts and 3 content experts as well as 30 users were employed in this study. Mean and standard deviation were used to evaluate quality and satisfaction of system.Findings showed that quality assessment by system experts stood at good level while quality assessment by content experts stood at very good level. Additionally, satisfaction assessment by users was at a very good level.

The Model Development of Organizing Learning Experiences Using Collaborative Thinking Process to Promote Creativity for Early Childhood

Sumonta Tangsub — 2024-12-26

This Research and Development aimed to 1) study model of organizing learning experiences using collaborative thinking process to promote creativity for early childhood 2) develop organizing learning experiences plan using collaborative thinking process to promote creativity for early childhood 3) study the results of using the organizing learning experiences plan using collaborative thinking process to promote creativity for early childhood 4) evaluate and authenticate model of organizing learning experiences using collaborative thinking process to promote creativity for early childhood.
The preliminary experimental plan was One Group Pretest – Posttest. Sample was Kindergarten 3 students in Bandonkhoi "Kongsomoatratbamrung" School, Phranakhon Si Ayutthaya Primary Educational Service Area Office 1, Office of the Basic Education Commission, Ministry of Education, who were studying during semester 2 in the academic year 2023 comprised of 15 students in the same classroom. The sample was selected by purposive sampling. The study employed a one-group pretest-posttest design. Data were analyzed using mean, standard deviation, and t-test.

The outcome revealed that the model of organizing learning experiences using collaborative thinking process consisted of 1. Input; included setting objectives, group thinking, content, communication and interaction 2. Process; included task assignment, discussion, collaborative thinking, thinking reflection, operation, presentation and summarization 3. Output; included learning achievement, creativity, and satisfaction 4. Feedback; included learning achievement score, 7 creativities thinking, and satisfaction level. The results of evaluating the appropriateness of the learning experience model using collaborative thinking process was at the most appropriate level (x ̅ = 4.64). The results of evaluating quality of organizing learning experiences plan were at the highest quality level (x ̅ = 4.53). The results of using organizing learning experiences plan revealed that the post-learning achievement score was higher than the pre-learning achievement score with the statistical significance at .05 level. The learning effectiveness index value was equal to 0.61 or 61 percent. The comparison between students using and non-using organizing learning experiences plan showed that the score of the students using organizing learning experiences plan were higher with the statistical significance at .05 level. The satisfaction of students using organizing learning experiences plan was at high satisfaction (x ̅ = 2.27). The results of evaluating quality of the learning experience model were at the most appropriate level (x ̅ = 4.48). The results of certification of learning experience model showed that it was appropriate for the research objectives and could be published in the academic community.

This learning experience model should be applied to develop creativity in early childhood in various contexts, with long-term effects studied. Further development to promote other essential skills for early childhood is also suggested.

Forecasting for Fresh Food Procurement and Selecting new suppliers A Case Study of Baanklangnam Restaurant

Yanin Jangkit — 2024-12-26

This study aims to reduce opportunity cost in sales and to provide a guideline for selecting new suppliers. The study found that the company experienced sales opportunity losses due to insufficient raw material orders. An analysis of the problem identified several causes: 1) Lack of knowledge about actual sales demand, 2) Changes in consumer behavior
regarding food choices, 3) Suppliers lacking the necessary raw materials for delivery, 4) The company has a limited number of suppliers for each type of raw material. The study utilized forecasting methods to predict sales and assist in
ordering raw materials. Data was collected over a 10-month period, revealing that the raw material with the highest opportunity cost was river prawns. Therefore, this raw material was selected for forecasting. Six forecasting methods were used and compared based on the lowest MAPE, MAD, and MSD values. The Time Series Decomposition method showed the lowest error and was chosen for forecasting sales and ordering raw materials. This approach successfully reduced sales opportunity costs. However, issues with sales opportunity loss persisted even after adjustments. To address this, the study increased the frequency of stock checks to twice a day and sought new suppliers. The Analytical Hierarchy Process (AHP) Analysis was employed to select suppliers by defining the weighting criteria for selection and using pairwise comparisons to find the most suitable suppliers for ordering raw materials.

Comparative Study of Attitudes Brand Image Perception and Lifestyle of People Who Choose to Use Watches for Their

พลอยนภัส อนันต์เดชจิรกุล — 2024-12-26

The purpose of this research was to compare image perception lifestyle and attitudes of users of health watches. The sample group used in the research was 500 consumers who use health watches, health watches in Bangkok. The researcher used questionnaires as a tool to collect data. The statistics used to analyze the data were frequency, percentage, mean, standard deviation for hypothesis testing, statistical One-way ANOVA. The hypothesis testing indicated that 1) Comparison of the perception of consumers of health watches in terms of attitudes classified by brands of health watches. It was found that users of health watches of different brands overall have an undifferentiated relationship with the level of awareness of attitudes. Except for the emotional aspect with different levels of perception of attitude. Statistically significant at the 0.05 level. 2) Comparison of consumer perceptions of health watches In terms of brand image, classified by health watch brand, it was found that users of health watches with different brands overall had no different levels of brand image awareness. Except for the characteristics, there was a significant difference in perception levels at the 0.05 level. 3) Comparison of lifestyles classified by health watch brands It was found that overall users of health watches with different bands had different relationships with lifestyles. Except for opinions, there were no significant differences in awareness levels at the 0.05 level.

Factors affecting the decision to use the Microsoft Teams Application Case study of students of the University of the Thai Chamber of Commerce

Thirawat Mungkerd — 2024-12-26

The purposes of this research are 1) To study the characteristics of the adoption of the technology to use the Application Microsoft Teams, a case study of the University of the Thai Chamber of Commerce, 2) To study the decision factors to use the Application Microsoft Teams, a case study of the University of the Thai Chamber of Commerce, And 3) To study the factors affecting Deciding to use the Microsoft Teams application, a case study of the University of the Thai Chamber of Commerce. It is a quantitative form of research. using electronic questionnaires through Google Form to collect data from personnel and students of the University of the Thai Chamber of Commerce who have used the Microsoft Teams application at least 1 time within the past 12 months, totaling 391 people. Using statistics. Data analysis includes frequency, percentage, mean, standard deviation. And multiple regression analysis. The results of the research found that 1) Characteristics of the decision to use the Application Microsoft Teams, a case study of the University of the Thai Chamber of Commerce Overall it is at a high level. 2) The decision factor for using the Microsoft Teams application, a case study of the University of the Thai Chamber of Commerce, is awareness of problems or needs (Problem or Need Recognition). Users have the intention to use Microsoft Teams. And 3) the factor of perception of ease of use. Perceived Ease of Use, Perceived Usefulness, and Actual System Use affect the decision to use the Microsoft Teams application in the University of the Thai Chamber of Commerce. With statistical significance at the 0.05 level.

A Comparative Study of Consumer Behavior, Attitudes, and Satisfaction towards Purchasing Electrical Equipment through Online and Offline Channels in Bangkok

Chalita Thriyawanich — 2024-12-26

This research aimed to study the behavior, attitudes, and satisfaction of consumers who purchase electrical appliances through online and offline channels in Bangkok, as well as to compare attitudes and satisfaction towards the marketing mix between these two channels. The target population consisted of 400 consumers in Bangkok aged 18 years and above, who had experience purchasing electrical appliances through both channels. Convenience sampling was used for data collection. The questionnaire used in the research had an Index of Item-Objective Congruence (IOC) of 0.67 and an overall reliability of 0.89. Data analysis employed descriptive statistics such as mean and standard deviation, and inferential statistics including paired t-test and Pearson's Correlation Coefficient. The results showed that consumers exhibited significantly different behaviors, attitudes, and satisfaction levels between purchasing electrical appliances through online and offline channels, with offline channels receiving more positive evaluations in all aspects. Hypothesis testing revealed statistically significant differences (p < .001) in purchasing behavior (t = -8.734), attitudes towards the marketing mix (t = -12.456), and satisfaction (t = -10.218) between online and offline channels. Furthermore, correlation analysis found that attitudes towards the marketing mix had a strong positive relationship with satisfaction (r = 0.715, p < .01), while purchasing behavior had a moderate positive relationship with attitudes towards the marketing mix (r = 0.587, p < .01) and satisfaction (r = 0.623, p < .01). These research findings can be applied to develop effective Omni-Channel marketing strategies that integrate shopping experiences across both channels, thereby increasing consumer satisfaction and meeting consumer needs.

Job Satisfaction Across Different Levels in Human Services Career: Staff, Supervisors, and Managers Levels

Jirayut Monjagapate — 2024-12-26

This study examines work satisfaction among professionals in the human services field, focusing on 8 staff members, 10 supervisors, and 4 managers (22 participants). The findings reveal significant differences in satisfaction levels across these roles. Staff members reported low satisfaction with an average score of 2.5, while supervisors were more content with a score of 3.2, especially in understanding their duties and job descriptions. Managers, despite having an overall satisfaction score of 2.86 (all levels of human service), expressed concerns about peer relationships, which received a low score of 1.0, resulting in a lower satisfaction score of 2.75. The OLS regression analysis showed that work satisfaction is strongly influenced by opportunities for both career advancement, and responsibility for performance. This research enhances understanding of work satisfaction within the human services sector by identifying varying levels of satisfaction across staff, supervisors, and managers. It also emphasizes key factors influencing satisfaction and provides practical recommendations for improving employee well-being and engagement.