The Use of Financial Transaction Services via Mobile Phone (SCB Mobile Banking) by Customers of Siam Commercial Bank, New Phetchaburi Road Branch

Abstract

The purposes of this research was to 1) study behavior of mobile banking service (SCB Mobile Banking) by customers of Siam Commercial Bank, New Phetchaburi Road branch. 2) study the opinions of users of accept mobile banking service (SCB Mobile Banking) technology of service by customers of Siam Commercial Bank, New Phetchaburi Road branch. And (3) compare the opinions of recipients to accept mobile banking service (SCB Mobile Banking) technology, classified by demography and service behavior. The sample is 400 people who used Siam Commercial Bank, New Phetchaburi Road branch. The researchers use the questionnaire. Data analysis including mean standard deviation, t-test and One-way ANOVA.
The results found that (1) the most of the respondents had service behavior was investment and other forms of savings, the frequency of receiving the service was 1 - 3 times a week, the period of time service usage was 1 - 2 years, service time was from 12.01 – 13.00 o'clock, and the person who influences the used of the service was yourself. (2) The most of the opinions of users of accept mobile banking service (SCB Mobile Banking) technology was the high level. And (3) age, education level, income per month, type of service, frequency of service usage, the period of service usage and service time affected to the accept to mobile banking service (SCB Mobile Banking) technology at significance level of 0.05.