Study of the opinions of service providers regarding the quality of Green service quality that affects the sustainable performance of the hotel business In Pak Chong District Nakhon Ratchasima Province

Abstract

The purposes of this research are to 1) Study the level of opinions of employees regarding the development of green service quality of hotels in Pak Chong District. Nakhon Ratchasima Province and 2) Study the relationship between green service quality and sustainable performance of hotels in Pak Chong District. Nakhon Ratchasima Province, the population was employees working in hotels; the sample group was the 400. The research instruments were the questionnaire. The data analysis statistics were the percentage mean and standard deviation. The results were as follows 1) Most hotel employees have high opinions about improving the quality of green services. Overall, it is a high level. When considering each aspect in order from highest to lowest, it was found that most hotel employees have high opinions about developing the quality of green services in marketing. is at the highest level, followed by environmental promotion Personnel development and the use of technology, respectively and 2) Most hotel employees have high opinions about the sustainable performance of the hotel business. Overall, it is a high level. When considering each aspect in descending order, it was found that many hotel employees have high opinions about the sustainable performance of the hotel business. Environmental is at a high level, followed by organizational sustainability in terms of customer response and creating advantages, respectively