Navigating Leadership Challenges and Conflict in the Digital Era: Pathways Towards Sustainable Development

Authors

  • Nachon Prayoonvong Faculty of Business Administration, Modern Business Management Program, Rajamangala University of Technology Krungthep
  • Atchara Limwongthong Faculty of Business Administration, Modern Business Management Program, Rajamangala University of Technology Krungthep
  • Napath Deemark Faculty of Business Administration, Modern Business Management Program, Rajamangala University of Technology Krungthep
  • Wee Wongtiankul Faculty of Business Administration, Modern Business Management Program, Rajamangala University of Technology Krungthep
  • Jirawut chearnkaitpradab College of hospitality Industrial Management, Suan Sunandha Rajabhat University
  • Penjan Saengarvut Faculty of Business Administration, Department of Accounting, Rajamangala University of Technology Krungthep

Keywords:

Organizational conflict, dynamic leadership, digital business, sustainability, conflict management.

Abstract

               In the digital age, organizations are experiencing rapid technological change, leading to intensified internal conflicts. These conflicts challenge traditional leadership approaches and pose significant risks to organizational performance and sustainability. This study aims to develop an integrated theoretical framework that connects digital leadership, conflict management, and organizational sustainability, addressing the complexity of managing conflict in digital environments. A systematic literature review was conducted to examine existing research and theories on conflict dynamics, leadership strategies, and sustainability practices in digital businesses. The study also identifies key research gaps, particularly the lack of integrated models that address all three dimensions. The study proposes a novel conceptual framework that shows how dynamic digital leadership can transform conflict management into a strategic tool for promoting sustainability. The framework emphasizes flexibility, adaptability, and proactive conflict resolution. This framework offers practical guidance for digital leaders to enhance conflict management and build sustainable organizational cultures. It also provides a foundation for future empirical research, encouraging mixed-methods approaches and exploration across diverse digital contexts. Additionally, the study suggests policy recommendations to support sustainable digital transformation in both public and private sectors.

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Published

2025-08-29

How to Cite

Prayoonvong, N. ., Limwongthong, A. ., Deemark, N. ., Wongtiankul, W. ., chearnkaitpradab, J. ., & Saengarvut, P. . (2025). Navigating Leadership Challenges and Conflict in the Digital Era: Pathways Towards Sustainable Development. journal of business and society innovation, 2(5), 1–14. retrieved from https://so14.tci-thaijo.org/index.php/J-BSI/article/view/1768

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Section

Review Article