Asian Journal of Humanities and Social Innovation https://so14.tci-thaijo.org/index.php/AJHSI <p><strong>Asian Journal of Humanities and Social Innovation (AJHSI)<br />ISSN (Online) 3088-1897<br /></strong>The article contributes to the development of the concepts, and theories, as well as new knowledge for developing the community and society. Serves as a medium for disseminating and exchanging academic knowledge between researchers, academics, developers, educational personnel, and generally interested people, such as being the source of dissemination into the research results of graduate students and academics both in the country and abroad. Encouraging researchers, scholars, developers, and interested people to create research and academic papers to benefit developing countries.</p> <p><strong>Publishing Policy - Aims and Scope<br /></strong>The journal deals with humanities and social Sciences reviews, which publish research articles, academic articles, and review articles. The following areas are covered in the Journal;</p> <ul> <li>Sociologies: The study of human relationships and behaviors within society. It analyzes social structures, roles, inequalities, institutions, and social change at both individual and group levels.</li> <li>Anthropologies: The comprehensive study of humans in various dimensions, including culture, language, history, evolution, and way of life—emphasizing fieldwork to understand people within their unique contexts.</li> <li>Humanities: A field that explores the values and essence of being human through philosophy, religion, language, literature, history, and the arts, aiming to deepen understanding of human experience and imagination</li> <li>Social Sciences: This broad domain examines human behavior and societal phenomena in economics, politics, culture, and psychology using academic methodologies to explain social structures and dynamics.</li> <li>Education: Focuses on theories, processes, and policies in education. It seeks to improve teaching methods, learning outcomes, and educational systems through innovation and research.</li> <li>Business administration: Studies principles of management, finance, marketing, human resources, and organizational strategy to ensure effective business operations in a constantly evolving environment.</li> <li>Politics: The academic study of power, governance, political institutions, constitutional systems, and international relations, as well as the political behavior of individuals and organizations.</li> <li>Public Administration: Emphasizes the management of public institutions, public policy, and the delivery of public services. It focuses on good governance, transparency, and public participation.</li> <li>Development: Explores socio-economic and environmental development at community, local, and national levels, with a focus on sustainability, equity, and improved quality of life.</li> <li>Tourism: Covers theories and management practices in tourism, destination development, marketing, and the impacts of tourism on society, economy, and the environment.</li> <li>Other areas in Social Sciences: Includes fields such as psychology, economics, human geography, law, cultural studies, gender studies, and mass communication, all of which contribute to understanding and shaping human societies.</li> </ul> <p><strong>Type of Articles<br /></strong>1. Research Article is a report of the results of a systematic study, research, or development.<br />2. An Academic Article is a work of writing an interesting topic in which the author presents new knowledge by using theories, concepts, and related research results as information sources.<br />3. Review Article is an article that combines theories, concepts, and research results on many subjects, the author will synthesize the literature to compile it into a conclusion or argument on a particular matter, which is a review of the academic progress of that matter.</p> <p><strong>Start Year</strong><br />Asian Journal of Humanities and Social Innovation (AJHSI) ISSN (Online) XXXX-XXXX Established in 2024 by the Dr.Ket Institute of Academic Development and Promotion, Thailand, published 4 issues per year (3 months per issue).<br />-Appeared in the Google Scholar database since 2024.<br />-In 2024 the AJHSI since volume 1 issue 1....... onwards is the membership of Crossref doi, the AJHSI uses Digital object identifiers (DOIs) of Crossref DOI<br />-Digital Object Identifiers (DOIs) are listed in the DataCite database (https://search.datacite.org/works?query=DR.KET).<br />-The journal is being developed to receive quality assessment from the Thai Journal Citation Index (TCI) Center.</p> <p><strong>Guidelines on AI-Generated Content<br /></strong>Asian Journal of Humanities and Social Innovation (AJHSI) acknowledges the potential of artificial intelligence (AI) to generate information that can be helpful for articles submitted to the journal for prospective publication. However, the journal also recognizes the need to ensure that AI-generated content is managed sensibly and morally.<br />This policy describes the journal's guidelines for using AI-generated content in published articles.<br />1. Definition of AI-generated content<br />For this policy, any content created or substantially modified by an AI system is referred to as AI-generated content. This includes both content created wholly by an AI system and content authored by a human author that has undergone substantial AI system alteration.<br />2. Principles<br />Asian Journal of Humanities and Social Innovation (AJHSI) will only publish AI-generated content that complies with the following rules:<br />* The AI system that produced the content cannot be recognized as one of the authors when it is submitted for potential publication.<br />* The AI system used to generate the content must be properly described in the article.<br />* The human author's contribution to the content must be acknowledged.<br />* The AI-generated content must be original and not plagiarized.<br />* The AI-generated content must be accurate and reliable.<br />* The AI-generated content must not mislead or deceive readers.<br />3. Procedure<br />Authors who wish to submit articles with AI-generated content must provide Asian Journal of Humanities and Social Innovation (AJHSI) with the following information:<br />* A detailed description of the AI system used to generate the content.<br />* A copy of the original input data used to generate the content.<br />* A copy of the AI-generated content.<br />* A statement acknowledging the human author's contribution to the content.<br />Asian Journal of Humanities and Social Innovation (AJHSI) will evaluate the AI-generated content and decide if it is suitable for publication.<br />4. Enforcement<br />Asian Journal of Humanities and Social Innovation (AJHSI) reserves the right to<strong> reject</strong> or retract any article <strong>(Retraction)</strong> that does not comply with this policy.</p> <p><strong>Language</strong><br />Since 2024, AJHSI accepts manuscripts in English only. Authors must adhere to academic writing standards and are required to have their manuscripts reviewed by a language expert prior to submission to the journal.</p> <p><strong>Open Access</strong><br />Asian Journal of Humanities and Social Innovation (AJHSI) operates on the ThaiJO online platform and the Open Journal Systems (OJS), an open-access journal service platform managed by the Thai-Journal Citation Index (TCI) Centre to promoting open access research in the humanities within the Asian region for readers worldwide.</p> en-US This article is published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0), which allows others to share the article with proper attribution to the authors and prohibits commercial use or modification. For any other reuse or republication, permission from the journal and the authors is required. ajhsi.journal@gmail.com (Dr.Ket Institute Of Academic Development And Promotion) ketsada.iadp@gmail.com (Asst. Prof. Dr.Ketsada Phathong) Wed, 31 Dec 2025 21:29:30 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Buddhism and State Power: An Analysis of the Relationship Between Religious Institutions and Thai Politics https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2466 <p>This essay examines the enduring and evolving relationship between Buddhism and state power in Thailand, highlighting the ways in which religious authority and political institutions have shaped one another from early kingship to the digital age. It argues that Buddhism has long served as a source of political legitimacy, national identity, and social cohesion, while the state has continually regulated and instrumentalized the Sangha to reinforce its authority. The discussion traces historical models of Buddhist kingship, the modernization and bureaucratization of the Sangha, the rise of Buddhist nationalism, and the diverse forms of monastic political engagement. It also explores the transformative impact of digital technologies, which have decentralized religious influence and opened new arenas for Buddhist activism and ideological contestation. Overall, the essay demonstrates that Buddhism in Thailand is not merely a religious tradition but a dynamic sociopolitical force deeply embedded in the construction and negotiation of state power.</p> Phra Worrasarn Worrathammo (Watthanawong) Copyright (c) 2025 Asian Journal of Humanities and Social Innovation https://creativecommons.org/licenses/by-nc-nd/4.0 https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2466 Wed, 31 Dec 2025 00:00:00 +0700 Creative Leadership of Administrators and Effectiveness of Private Higher Education Colleges in Bangkok https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2121 <p>This study examined the relationship between the creative leadership of administrators and the institutional effectiveness of private higher education colleges in Bangkok. The research was conducted in response to increasing competitive pressures, declining enrollment, and rapidly changing labor-market demands, which highlight the need for effective institutional leadership. A descriptive–correlational research design was employed. The sample comprised 200 administrators and academic staff drawn through simple random sampling from private higher education colleges in Bangkok. Data were collected using a 5-point Likert-scale questionnaire measuring five dimensions of creative leadership and four dimensions of institutional effectiveness. The instrument demonstrated high internal consistency (Cronbach’s alpha = 0.95). Descriptive statistics and Pearson’s product–moment correlation coefficient were used for analysis. Findings indicated that both creative leadership and institutional effectiveness were rated at high levels. The highest-rated aspects were creativity and collaboration for leadership, and institutional adaptability and student development for effectiveness. A very strong positive correlation was observed between creative leadership and institutional effectiveness (r = 0.94, p &lt; 0.01), with the strongest association found between the collaboration dimension of leadership and overall effectiveness (r = 0.99). Given the unusually high correlation coefficients derived from self-report, cross-sectional data, the results should be interpreted cautiously due to potential construct overlap and common-method variance. The study concludes that higher levels of perceived creative leadership are strongly associated with higher perceived institutional effectiveness in the private higher education sector. The findings provide useful direction for developing leadership policies and professional development programs aimed at strengthening institutional performance.</p> Ntapat Worapongpat, Samrit Kangpheng, Pichit Bhasabutr, Amonrat Techanok Copyright (c) 2025 Asian Journal of Humanities and Social Innovation https://creativecommons.org/licenses/by-nc-nd/4.0 https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2121 Wed, 31 Dec 2025 00:00:00 +0700 Occupational Health: The Scope of Social Science Supporting Awareness, Assessment, Control, and Health Surveillance in ASEAN Context https://so14.tci-thaijo.org/index.php/AJHSI/article/view/1734 <p>This research aims to It necessitates the application of occupational health social sciences to access underlying factors such as behavior, beliefs, and social structures that influence workers' well-being. Methodology: Qualitative data secondary data from 40 fourth-year students undergoing internships in industrial settings revealed that occupational health plays an increasingly significant role in the professional practice of occupational safety officers and AI Prompt program literature. Results: This article presents a social science framework to support the processes of awareness, assessment, control, and health monitoring, aiming to deepen understanding and enhance the effectiveness of occupational health practices in complex social contexts, especially within the diverse socio-economic and cultural landscapes of ASEAN member states.</p> Sumat Bunsud Copyright (c) 2025 Asian Journal of Humanities and Social Innovation https://creativecommons.org/licenses/by-nc-nd/4.0 https://so14.tci-thaijo.org/index.php/AJHSI/article/view/1734 Wed, 31 Dec 2025 00:00:00 +0700 Buddhist-Based Human Resource Management of Local Administrative Organization Executives in Mueang District, Maha Sarakham Province https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2128 <p>This study investigated the influence of Buddhist-based innovation on human resource management (HRM) within local administrative organizations (LAOs) in Mueang District, Maha Sarakham Province. The objectives were to (1) assess the level of Buddhist-based innovation in HRM, (2) evaluate HRM practice levels, (3) examine the relationship between Buddhist-based innovation and HRM effectiveness, and (4) develop a predictive equation for HRM outcomes. A mixed-methods design was used. Quantitative data were collected from 385 executives through stratified random sampling and analyzed using descriptive statistics, t-tests, ANOVA, correlation, and multiple regression. Qualitative data were obtained from structured interviews with 10 executives and analyzed thematically.Results showed that Buddhist-based innovation was practiced at a high level (𝑥̅ = 4.37), particularly in morality and ethical development. HRM effectiveness was also high (𝑥̅ = 4.47), especially in organizational culture and employee commitment. Buddhist-based innovation demonstrated a strong positive correlation with HRM effectiveness (r = .77, p &lt; .01). Regression analysis identified ethical decision-making, adherence to the Noble Eightfold Path, and moral–ethical development as significant predictors of HRM outcomes (Adjusted R² = .328, p &lt; .001), with moral–ethical development being the strongest predictor. Qualitative findings confirmed that Buddhist-informed leadership enhances ethical governance, psychological well-being, and a supportive organizational climate, though challenges such as staff readiness and inconsistent mindfulness practices remain.Overall, the study provides empirical evidence that Buddhist-based HRM is a culturally grounded and effective framework for improving leadership and HRM performance in local government. It contributes to HRM theory by integrating Buddhist ethics with contemporary public-sector management. Future research should explore other regions and compare Buddhist-based HRM with alternative moral leadership models.</p> Ntapat Worapongpat, Warit Rasri, Panya Senawiang Copyright (c) 2025 Asian Journal of Humanities and Social Innovation https://creativecommons.org/licenses/by-nc-nd/4.0 https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2128 Wed, 31 Dec 2025 00:00:00 +0700 Factors Influencing the Purchase of Local Souvenirs for Community Empowerment and Self-Management: A Case Study of Kanom Kalaema Luang Porn in Nakhon Pathom Province https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2122 <p>This research aims to 1) study the personal, product-related, and sociocultural factors influencing the purchase of Kanom Kalaema Luang Porn; 2) examine consumer value perception and attitudes toward the product; and 3) analyze how the product contributes to local community empowerment and self-management. This research is conducted as a mixed-methods study (Mixed Methods), integrating both quantitative and qualitative approaches. The research instruments consist of questionnaires for the quantitative phase and in-depth interviews for the qualitative phase. The quantitative sample group includes 400 Thai tourists, determined using the Taro Yamane formula at a 0.05 error level through accidental sampling. Data from the questionnaires were analyzed using descriptive statistics (percentage, mean, and standard deviation) and compared using t-tests and F-tests. The qualitative sample group includes the producer and community representatives, and the interview data were analyzed by content analysis.The results of the research found that. 1) Personal factors gender, age, and income significantly influenced the likelihood of purchasing Kanom Kalaema Luang Porn, showing statistical significance at the 0.05 level. 2)Product attributes, including taste, quality, packaging, and local uniqueness, had a positive effect on consumers’ value perception and attitudes, thereby increasing purchase intention. 3) Sociocultural factors, such as social media influence, awareness of local identity, and recognition of the product’s cultural symbolism, strongly predicted purchase behavior and reflected the produ ct’s role in supporting sustainable community self-management.</p> Ntapat Worapongpat Copyright (c) 2025 Asian Journal of Humanities and Social Innovation https://creativecommons.org/licenses/by-nc-nd/4.0 https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2122 Wed, 31 Dec 2025 00:00:00 +0700