Asian Journal of Humanities and Social Innovation
https://so14.tci-thaijo.org/index.php/AJHSI
<p><strong>Asian Journal of Humanities and Social Innovation (AJHSI)<br />ISSN (Online) 3088-1897<br /></strong>The article contributes to the development of the concepts, and theories, as well as new knowledge for developing the community and society. Serves as a medium for disseminating and exchanging academic knowledge between researchers, academics, developers, educational personnel, and generally interested people, such as being the source of dissemination into the research results of graduate students and academics both in the country and abroad. Encouraging researchers, scholars, developers, and interested people to create research and academic papers to benefit developing countries.</p> <p><strong>Publishing Policy - Aims and Scope<br /></strong>The journal deals with humanities and social Sciences reviews, which publish research articles, academic articles, and review articles. The following areas are covered in the Journal;</p> <ul> <li>Sociologies: The study of human relationships and behaviors within society. It analyzes social structures, roles, inequalities, institutions, and social change at both individual and group levels.</li> <li>Anthropologies: The comprehensive study of humans in various dimensions, including culture, language, history, evolution, and way of life—emphasizing fieldwork to understand people within their unique contexts.</li> <li>Humanities: A field that explores the values and essence of being human through philosophy, religion, language, literature, history, and the arts, aiming to deepen understanding of human experience and imagination</li> <li>Social Sciences: This broad domain examines human behavior and societal phenomena in economics, politics, culture, and psychology using academic methodologies to explain social structures and dynamics.</li> <li>Education: Focuses on theories, processes, and policies in education. It seeks to improve teaching methods, learning outcomes, and educational systems through innovation and research.</li> <li>Business administration: Studies principles of management, finance, marketing, human resources, and organizational strategy to ensure effective business operations in a constantly evolving environment.</li> <li>Politics: The academic study of power, governance, political institutions, constitutional systems, and international relations, as well as the political behavior of individuals and organizations.</li> <li>Public Administration: Emphasizes the management of public institutions, public policy, and the delivery of public services. It focuses on good governance, transparency, and public participation.</li> <li>Development: Explores socio-economic and environmental development at community, local, and national levels, with a focus on sustainability, equity, and improved quality of life.</li> <li>Tourism: Covers theories and management practices in tourism, destination development, marketing, and the impacts of tourism on society, economy, and the environment.</li> <li>Other areas in Social Sciences: Includes fields such as psychology, economics, human geography, law, cultural studies, gender studies, and mass communication, all of which contribute to understanding and shaping human societies.</li> </ul> <p><strong>Type of Articles<br /></strong>1. Research Article is a report of the results of a systematic study, research, or development.<br />2. An Academic Article is a work of writing an interesting topic in which the author presents new knowledge by using theories, concepts, and related research results as information sources.<br />3. Review Article is an article that combines theories, concepts, and research results on many subjects, the author will synthesize the literature to compile it into a conclusion or argument on a particular matter, which is a review of the academic progress of that matter.</p> <p><strong>Start Year</strong><br />Asian Journal of Humanities and Social Innovation (AJHSI) ISSN (Online) XXXX-XXXX Established in 2024 by the Dr.Ket Institute of Academic Development and Promotion, Thailand, published 4 issues per year (3 months per issue).<br />-Appeared in the Google Scholar database since 2024.<br />-In 2024 the AJHSI since volume 1 issue 1....... onwards is the membership of Crossref doi, the AJHSI uses Digital object identifiers (DOIs) of Crossref DOI<br />-Digital Object Identifiers (DOIs) are listed in the DataCite database (https://search.datacite.org/works?query=DR.KET).<br />-The journal is being developed to receive quality assessment from the Thai Journal Citation Index (TCI) Center.</p> <p><strong>Guidelines on AI-Generated Content<br /></strong>Asian Journal of Humanities and Social Innovation (AJHSI) acknowledges the potential of artificial intelligence (AI) to generate information that can be helpful for articles submitted to the journal for prospective publication. However, the journal also recognizes the need to ensure that AI-generated content is managed sensibly and morally.<br />This policy describes the journal's guidelines for using AI-generated content in published articles.<br />1. Definition of AI-generated content<br />For this policy, any content created or substantially modified by an AI system is referred to as AI-generated content. This includes both content created wholly by an AI system and content authored by a human author that has undergone substantial AI system alteration.<br />2. Principles<br />Asian Journal of Humanities and Social Innovation (AJHSI) will only publish AI-generated content that complies with the following rules:<br />* The AI system that produced the content cannot be recognized as one of the authors when it is submitted for potential publication.<br />* The AI system used to generate the content must be properly described in the article.<br />* The human author's contribution to the content must be acknowledged.<br />* The AI-generated content must be original and not plagiarized.<br />* The AI-generated content must be accurate and reliable.<br />* The AI-generated content must not mislead or deceive readers.<br />3. Procedure<br />Authors who wish to submit articles with AI-generated content must provide Asian Journal of Humanities and Social Innovation (AJHSI) with the following information:<br />* A detailed description of the AI system used to generate the content.<br />* A copy of the original input data used to generate the content.<br />* A copy of the AI-generated content.<br />* A statement acknowledging the human author's contribution to the content.<br />Asian Journal of Humanities and Social Innovation (AJHSI) will evaluate the AI-generated content and decide if it is suitable for publication.<br />4. Enforcement<br />Asian Journal of Humanities and Social Innovation (AJHSI) reserves the right to<strong> reject</strong> or retract any article <strong>(Retraction)</strong> that does not comply with this policy.</p> <p><strong>Language</strong><br />Since 2024, AJHSI accepts manuscripts in English only. Authors must adhere to academic writing standards and are required to have their manuscripts reviewed by a language expert prior to submission to the journal.</p> <p><strong>Open Access</strong><br />Asian Journal of Humanities and Social Innovation (AJHSI) operates on the ThaiJO online platform and the Open Journal Systems (OJS), an open-access journal service platform managed by the Thai-Journal Citation Index (TCI) Centre to promoting open access research in the humanities within the Asian region for readers worldwide.</p>Dr.Ket Institute Of Academic Development And Promotion 1 M.12, Laothangkham Sub-district, Phonphisai District, Nong Khai Province, 43120, Thailand. Tel: +66610186156 Email: ajhsi.journal@gmail.comen-USAsian Journal of Humanities and Social InnovationThis article is published under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0), which allows others to share the article with proper attribution to the authors and prohibits commercial use or modification. For any other reuse or republication, permission from the journal and the authors is required. A Guideline for Developing Digital Skills of Personnel in Private Higher Education Institutions toward University Reform in Bangkok Metropolis
https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2477
<p>The digital skills of personnel in private higher education institutions (PHEIs) are a critical driver of university reform, particularly in Bangkok Metropolis, which serves as a national hub for higher education and faces intense competition in academic quality and innovation. This study aimed to: (1) examine the current state, desired state, and development needs of digital skills among PHEI personnel in Bangkok; <br />(2) investigate best practices for digital skill development; and (3) develop and validate a guideline for enhancing personnel digital skills to support university reform.A three-phase mixed-methods design was employed. Phase 1 assessed the current and desired states and priority needs using a questionnaire administered to PHEI personnel in Bangkok. Phase 2 explored best practices through structured interviews with administrators and personnel from successful institutions. Phase 3 involved the formulation and validation of the digital skill development guideline through focus group discussions and expert evaluation.The findings revealed that personnel digital skills were at a moderate level, while the overall need for development was high. Priority areas included the use of learning management systems (LMS), application of information technology for research, and the development of online instructional innovations. The proposed guideline consists of four components: (1) principles, <br />(2) objectives, (3) development process, and (4) success conditions. Expert evaluation indicated that the guideline demonstrated a high level of appropriateness, accuracy, and feasibility.The study concludes that systematic development of digital skills among PHEI personnel is essential for driving university reform, strengthening educational management quality, enhancing institutional competitiveness, and improving responsiveness to rapid digital transformation.</p>Ntapat Worapongpat
Copyright (c) 2026 Asian Journal of Humanities and Social Innovation
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2026-03-262026-03-26314863Exploring the economic viability and marketability of aeroponics systems: An urban agriculture study in Navotas City
https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2550
<p>Aeroponics is an innovative soilless farming method increasingly recognized for its potential in urban agriculture. However, research on its economic and environmental viability remains limited, particularly in the Philippine context. This study explores the potential of aeroponics as a sustainable business model by focusing on its implementation in Navotas City. Using a qualitative approach, insights were gathered from individuals directly involved in operating aeroponics systems. Findings indicate that while aeroponics requires high initial investment, it offers notable benefits such as efficient resource use, scalability, and consistent high-yield production. These features suggest strong potential for profitability. Environmentally, the system reduces water usage and land requirements, supporting sustainable urban farming. Despite these advantages, challenges persist. Aeroponic produce, although marketable, often fails to meet specific weight standards required for sale. Additionally, energy consumption and high setup costs remain significant barriers to widespread adoption. In conclusion, aeroponics shows promise for increasing food production in space-constrained urban areas. However, for it to become a viable and scalable business model, further improvements in system efficiency and operational methods are needed. Future quantitative research is recommended to deepen the understanding of economic and environmental factors affecting its adoption in the Philippines.</p>Hanna Kye PohanesSamantha Andrea FarinasMaricar CangayaoJasmin Mae dela PeñaJudielle HertezChinie King HoJonalyn PalconitJholan Hazel TabanceDivina Gracia CabadduRyan dela Peña
Copyright (c) 2026 Asian Journal of Humanities and Social Innovation
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2026-03-262026-03-2631115Consumer Attitudes and Behaviors Influencing Perceived Benefits of “Tosakan Nakas” Herbal Balm: A Case Study of SCG Grand Martech Co., Ltd.
https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2442
<p>This study investigates the factors influencing consumers’ perceived benefits of the “Tosakan Nakas” herbal balm produced by SCG Grand Martech Co., Ltd. The research objectives are threefold: (1) to examine the effects of demographic differences on perceived benefits, (2) to analyze the influence of consumer attitudes toward herbal products on perceived benefits, and (3) to explore the impact of consumer purchasing and usage behaviors on perceived benefits.A quantitative research design was employed. Data were collected from 400 consumers who had previously purchased or used the product, using a structured questionnaire. The data were analyzed using descriptive statistics, including frequencies, percentages, means, and standard deviations, as well as inferential statistics through multiple regression analysis.The findings reveal that selected demographic factors significantly influence consumers’ perceived benefits of the herbal balm. In addition, consumer attitudes toward herbal products and consumer behaviors related to herbal product usage and purchasing were found to have a positive and statistically significant effect on perceived benefits. Among the examined factors, consumer attitudes and behaviors demonstrated a stronger influence than demographic characteristics.The results provide practical implications for herbal product manufacturers and marketers, particularly in developing strategies that emphasize positive consumer experiences, brand credibility, and attitude-building to enhance perceived product benefits.</p>Ntapat Worapongpat
Copyright (c) 2026 Asian Journal of Humanities and Social Innovation
https://creativecommons.org/licenses/by-nc-nd/4.0
2026-03-262026-03-26311630Multicultural Leadership Models for Facilitating Participatory Administration in Local Government: Evidence from Maha Sarakham Province, Thailand
https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2476
<p>Local government administration in Mueang District, Maha Sarakham Province, faces increasing challenges arising from growing cultural diversity. Although previous studies suggest that multicultural leadership can enhance decision-making quality and reduce conflict, its application within the northeastern Thai local government context remains underexplored. This study addresses this gap by developing and testing a multicultural leadership model designed to promote participatory administration among local administrators.The objectives of this research were to: (1) analyze the components of multicultural leadership among local administrators; (2) develop a leadership model that facilitates participatory administration; and (3) evaluate the suitability and effectiveness of the proposed model. A mixed-methods research design was employed. The study population consisted of 45 local governance stakeholders, including administrators, community leaders, and public representatives, selected through purposive sampling. Quantitative data were collected using a questionnaire with a five-point Likert scale, while qualitative data were obtained through semi-structured interviews. Research instruments were validated for content validity and reliability by experts. Quantitative data were analyzed using descriptive statistics, Exploratory Factor Analysis (EFA), and Confirmatory Factor Analysis (CFA), while qualitative data were analyzed using thematic analysis.The findings identified four key components of multicultural leadership: multicultural vision, cross-cultural communication, acceptance of diversity, and conflict resolution. Local administrators demonstrated high levels across all components. The developed leadership model was rated as highly effective in facilitating participatory administration, particularly in terms of trust-building, organizational commitment, shared goal setting, and administrative autonomy. The model also received high evaluations for feasibility and practical utility within the local context.The study concludes that multicultural leadership plays a critical role in promoting effective participatory administration in culturally diverse local governments such as Mueang District, Maha Sarakham Province. The proposed model offers a practical and empirically grounded framework with strong potential to enhance transparency, public trust, and citizen participation. The findings contribute to local administrator development and provide policy-relevant insights applicable to similar multicultural governance contexts.</p> <p> </p>Ntapat Worapongpat
Copyright (c) 2026 Asian Journal of Humanities and Social Innovation
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2026-03-262026-03-26313147 The Kālāma Sutta and Its Reflections in Modern Buddhist Education: Authority, Critical Inquiry, and Pedagogical Transformation
https://so14.tci-thaijo.org/index.php/AJHSI/article/view/2622
<p>Employing qualitative textual analysis of Pāli canonical sources combined with conceptual analysis of modern pedagogical frameworks, this paper examines the Kālāma Sutta (Aṅguttara Nikāya, 3.65), as well as modern pedagogy within Buddhism, to clarify what methods and means are taught in the Kālāma Sutta for learning about the Dharma. The analysis focuses on the sutta’s critique of uncritical deference to tradition and authority. The study also considers the moral and empirical standards that the Buddha recommends for decision-making and knowledge acquisition. These findings suggest that the sutta offers a pedagogical model that is grounded in critical inquiry, personal experience, ethics rather than dogma, and a willingness to make mistakes. This study shows how it is possible to break the rigidity of tradition by using this method, enabling a balanced integration of critical thinking, practice-based learning, and moral cultivation in response to the challenges of modernity.</p>Yuqiong Chen
Copyright (c) 2026 Asian Journal of Humanities and Social Innovation
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2026-03-262026-03-26316483