Asian Journal of Humanities and Social Innovation

The Cross-media Storytelling Method of Zhengzhou Shang Dynasty Site Museum from the Perspective of Cultural Memory Theory

2026-06-21T09:25:08+07:00

From the perspective of Jan Assmann’s Cultural Memory Theory, this study explores the cross-media storytelling practices of the Zhengzhou Shang Dynasty Site Museum and examines how transmedia narratives contribute to the preservation and reconstruction of cultural memory. Employing literature research, field investigation, and case analysis, the study focuses on the museum’s representative cross-media projects, including its digital exhibitions, immersive interactive installations, social media communication, and cultural and creative IP products, to analyze how different media platforms collaboratively construct coherent historical narratives. The findings reveal that the museum establishes a multidimensional storytelling framework through the integration of archaeological heritage, digital technologies, and participatory media, significantly enhancing audience engagement, cultural identity, and memory retention while expanding the accessibility of Shang civilization. Furthermore, the study identifies an innovative narrative model characterized by multi-platform content integration, audience participation, and dynamic memory reconstruction, providing a practical framework for cross-media communication in archaeological museums. Theoretically, this research bridges the gap between Jan Assmann’s cultural memory framework and the practical design of transmedia museum exhibitions, demonstrating how cultural memory theory can guide museum storytelling strategies in the digital era. The findings offer both theoretical insights and practical references for heritage communication and digital museum innovation.

Effectiveness of Artificial Intelligence Empowering Innovation Education Management of Art Majors in Universities under Universities under Liaoning Provence

2026-04-20T14:16:23+07:00

This study develops a management framework to enhance the effectiveness of Artificial Intelligence (AI)-empowered innovation education management for art majors in universities in Liaoning Province, China. In response to the growing integration of AI technologies in higher education, particularly within creative disciplines, this research explores how AI can improve teaching innovation, educational management efficiency, and learner engagement. A mixed-methods research design was employed, integrating both quantitative and qualitative approaches. The target population consisted of 2,400 administrators, professors, and lecturers from five universities in Liaoning Province. A sample of 331 respondents was selected using stratified random sampling based on Krejcie and Morgan’s sampling framework. In addition, five key informants including university presidents, deans of art faculties, and program directors were purposively selected for in-depth interviews to provide qualitative insights. Data were collected using semi-structured interviews, a five-point Likert scale questionnaire, and focus group discussions. Quantitative data were analyzed using descriptive statistics and Exploratory Factor Analysis (EFA), while qualitative data were examined through content analysis.

The findings identified a total of 24 AI-based educational management guidelines, organized into six key domains: (1) AI technology application scope, (2) innovation in teaching and learning management, (3) educational management effectiveness, (4) autonomy of thinking and learner satisfaction, (5) government and institutional resource support, and (6) leadership styles for AI-enabled learning systems.

The study contributes both theoretical and practical insights into the integration of artificial intelligence in art education management. It provides a structured framework for improving educational innovation, enhancing institutional effectiveness, and supporting the modernization of higher education in Liaoning Province.

Effectiveness Conflict Management Guidelines of Leaders in the Universities under Liaoning Province

2026-06-21T09:22:42+07:00

Effective conflict management is essential for promoting organizational harmony, leadership effectiveness, and institutional performance in higher education. This study aimed to develop evidence-based guidelines for effective conflict management among university leaders in Liaoning Province, China. A mixed-methods research design was employed, involving 352 university leaders and staff from five universities in Liaoning Province. Quantitative data were collected through structured questionnaires, while qualitative data were obtained through in-depth interviews and focus group discussions. The quantitative data were analyzed using descriptive statistics and exploratory factor analysis (EFA), whereas the qualitative data were analyzed using content analysis.

The findings revealed that effective conflict management among university leaders comprises five key dimensions: (1) establishment of good interpersonal relationships, (2) environmental change, (3) reward and punishment systems, (4) leadership models, and (5) conflict management strategies. Based on these findings, 24 practical guidelines were developed to support university leaders in managing organizational conflicts more effectively. These guidelines are expected to strengthen leadership capabilities, improve organizational climate, promote harmonious campus environments, and enhance institutional effectiveness. Furthermore, the proposed framework provides a valuable reference for conflict management practices in higher education institutions within Liaoning Province and other comparable educational contexts.

Aesthetic Education Management On The Students' Personality Of Hunan Province's Universities

2026-03-16T16:37:50+07:00

This study aimed to: (1) explore the components of aesthetic education management influencing students’ personality development in universities in Hunan Province; and (2) develop managerial guidelines to enhance aesthetic education management in this context. A mixed-methods approach was employed, integrating both quantitative and qualitative research. The population consisted of 1,407 teachers from three universities in Hunan Province. A sample of 302 participants was determined using Krejcie and Morgan’s table and selected through stratified random sampling. Additionally, eleven key informants including administrators and faculty members were purposively selected for in-depth interviews. A focus group discussion (FGD) with nine experts was also conducted. Data collection instruments included a five-point Likert-scale questionnaire, a semi-structured interview guide, and an FGD protocol. Quantitative data were analyzed using frequency, percentage, mean, standard deviation, and exploratory factor analysis (EFA), while qualitative data were analyzed through content analysis. The findings revealed that aesthetic education management consists of five key components: (1) aesthetic education curriculum system construction, (2) impact on students’ personality development, (3) teacher roles and competencies, (4) aesthetic-oriented teaching methods and strategies, and (5) policy support and management mechanisms. Furthermore, the study developed 25 managerial guidelines grouped into five major categories, providing practical directions for enhancing aesthetic education management and supporting student personality development in universities in Hunan Province.

Loquacity of the Body and its Singular Poetics in Yukio Mishima’s Taiyō to Tetsu (Sun and Steel)*

2026-04-19T14:33:41+07:00

The body is often the receptacle for formulaic modes of literary criticism, whether as a template for political concepts like the Nation or as a physical reflection of inner turmoil or class struggle. This predictable modus operandi of literary criticism in viewing the body leaves limited space for exploring the material experiences of the body. The Cartesian mind-body binary in representing the body relegates the body to an inferior status. Japanese author Yukio Mishima rejects this conventional treatment of the body in his autobiographical essay Taiyō to Tetsu (1990), as he creates an aesthetic theory premised on the material body and syncretises body and spirit in his quest for perfection. While Mishima’s reputation is marred by his sadistic “…perversions and quasi-fascistic politics…especially after he committed ritual suicide,” this article, through a reading of his essay, strives to explore the postcritical turn in Mishima’s understanding of the body. Even while eliciting polarising reactions to his works and life, Mishima’s views on the material body strongly indicate a unique critical tradition (Piven, 2001, p. 771). Reading Mishima from this lens leads to complex questions about the role of the critic in unearthing fresh grounds for analysis and the possibility for gleaning unique ideas from the text.