Creative Leadership of Administrators and Effectiveness of Private Higher Education Colleges in Bangkok
Keywords:
Creative leadership, Institutional effectiveness, Guideline; Development; Digital Skills; Private Higher Education Personnel; University Reform., BangkokAbstract
This study examined the relationship between the creative leadership of administrators and the institutional effectiveness of private higher education colleges in Bangkok. The research was conducted in response to increasing competitive pressures, declining enrollment, and rapidly changing labor-market demands, which highlight the need for effective institutional leadership. A descriptive–correlational research design was employed. The sample comprised 200 administrators and academic staff drawn through simple random sampling from private higher education colleges in Bangkok. Data were collected using a 5-point Likert-scale questionnaire measuring five dimensions of creative leadership and four dimensions of institutional effectiveness. The instrument demonstrated high internal consistency (Cronbach’s alpha = 0.95). Descriptive statistics and Pearson’s product–moment correlation coefficient were used for analysis. Findings indicated that both creative leadership and institutional effectiveness were rated at high levels. The highest-rated aspects were creativity and collaboration for leadership, and institutional adaptability and student development for effectiveness. A very strong positive correlation was observed between creative leadership and institutional effectiveness (r = 0.94, p < 0.01), with the strongest association found between the collaboration dimension of leadership and overall effectiveness (r = 0.99). Given the unusually high correlation coefficients derived from self-report, cross-sectional data, the results should be interpreted cautiously due to potential construct overlap and common-method variance. The study concludes that higher levels of perceived creative leadership are strongly associated with higher perceived institutional effectiveness in the private higher education sector. The findings provide useful direction for developing leadership policies and professional development programs aimed at strengthening institutional performance.
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